” … Novelty can go a long way in a 21st-century society dominated by ‘shareability’ and instant gratification, so if Eliud Kipchoge, Zersenay Tadese, or Lelisa Desisa can drum up some exposure for the sport then why not accept it? Millions of people worldwide have watched the video of [Justin] Gatlin entertaining his Japanese puppetmasters. Does his run mean anything? Not really. But it’s still fun to watch.”