” … Novelty can go a long way in a 21st-century society dominated by ‘shareability’ and instant gratification, so if Eliud Kipchoge, Zersenay Tadese, or Lelisa Desisa can drum up some exposure for the sport then why not accept it? Millions of people worldwide have watched the video of [Justin] Gatlin entertaining his Japanese puppetmasters. Does his run mean anything? Not really. But it’s still fun to watch.”
Quote Of The Day
“From the outside it is little more than a gimmick. In not trying to claim any legitimacy for whatever times their runners achieve, Nike are attempting to ensure they do not lose credibility in the process. The purpose, according to the sportswear company, is to ‘show the potential to break [two hours] and enable future times to fall.’ A more cynical viewpoint would see it as a simple marketing ploy – the chance to generate some headlines and flog the world’s only two-hour marathon trainers.”
– The Telegraph‘s Ben Bloom discussing the merits and criticisms of Nike’s Breaking2 project and comparing it to when Justin Gatlin ran 100m in 9.45 with a huge industrial-sized fan at his back for a “silly” Japanese TV show.
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