Sad he's wasting his time with this rather than real racing. I'm not sure what Nike are trying to achieve with this. I'm no marketer but throwing all your "tech" at something and failing miserably can't be a good look, surely?
Editor's note: Two threads on this topic have been combined. There also is a wired article on this: https://www.wired.com/2016/12/nike-two-hour-marathon/