2016 Was A Record Year For LetsRun.com - Thank You For Your Running Obsession!
“Let’s Run is my first website of the day. (Then Marginal Revolution. Then the NY Times.) My running obsession is such that I really need to know how well Ryan Hill did in some obscure meet in Belgium, but the real reason is that it is my source of specificity. Runnning – and in particular the kind of obsessive attachment to running found on places like the messageboard of Let’s Run – is all about specificity. I like Mary Cain a lot, and if she runs 4:05 in a meet somewhere, I am measurably happier than if she runs 4:10. (Five seconds happier!). There’s something beautiful about that kind of narrow focus. I don’t trust people who don’t have something like this in their life. Is that a preposterously pretentious explanation? Probably. :-)”
– Best-selling author Malcolm Gladwell talking about LetsRun.com in an introduction to a feature on how LetsRun.com operates in Outside magazine by Charles Bethea. The piece is entitled, “How a Ragtag Crew of Almost Journalists Created Running’s Most Controversial Website.”
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