There was a YouTuber I watched a while back called Triathlon Taren. To begin with, he was very likable and relatable. However, overtime he began to push all kinds of snake oil type products. Basically if you would pay him, he would shill your products. He also had some success in the sport and then suffered quite the burnout. He has since pivoted to more life coaching and general wellness type information as he lost his viewership in the triathlon community.
SJD seems to be going down the same path as Taren. Start out as a relatable guy and then start to have some YouTube success, which eventually leads to losing the pulse of what made you successful to begin with.
It’s synonymous with a politician believing their own press and not listening to any of the criticisms. Deleting critical comments from your YouTube videos is a symptom of this.
SJD would do well to take some of the criticism he’s getting and reflect on it. You have to be flexible and adaptable to survive in the profession he has chose to be in.