what changes do you see happening?
http://news.yahoo.com/s/ap/20050803/ap_on_bi_ge/germany_adidas_reebok
;_ylt=An9I11YTnTzTlBeYUbuOOJKs0NUE;_ylu=X3oDMTA3bGI2aDNqBHNlYwM3NDk-
what changes do you see happening?
http://news.yahoo.com/s/ap/20050803/ap_on_bi_ge/germany_adidas_reebok
;_ylt=An9I11YTnTzTlBeYUbuOOJKs0NUE;_ylu=X3oDMTA3bGI2aDNqBHNlYwM3NDk-
Stupid move for adidas.
the current managment team (all german) has a history of completely misunderstanding the american marketplace
they completely botched the Salomon purchase and ended up selling it after being unable to integrate two diverse cultures
only cost savings i see is they can now shut down the portland office and move adi USA to canton, ma
bad move imo
What about Reebofu??
Great move by Adidas. It isn't all about running shoes. This give them a big chunk of the NBA and NFL and some big name stars in the US. They are clearly going after Nike.
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