I happen to like racing in the Nike Alphafly. I read and found out that they would be released on January 4th at 8am. I went on the app and put some size 11's in my cart. I take 15 seconds to change my card on file as my last one had barely expired. By 8:02 they were sold out.
I'm beyond annoyed at Nike's model of creating demand with limited stock. I'm okay with it when I try and get Jordan 1's and they sell out because that doesn't really matter and I realize a lot of people collect them. I go on Ebay, StockX etc and people are instantly reselling them and wanting to get at least $400+ for them.
Why not create enough for people to purchase them?! Is there something I'm missing? Is there some popular rapper that wears Alphaflys that is creating this popularity/demand?