Elite and professional sport today are not like anything that most of us experience. It is their whole lives to those athletes. They are driven to succeed and their livelihoods, their standard of living, their social status and even their sense of self will depend on their success. Allied with their extreme and heightened competitive disposition to win is a preparedness to avail themselves of whatever it takes to do so. In their own world they are as dedicated, as focused and as ambitious as any Wall Street executive. Their sport is not recreation or even fun - there is too much hard work, sacrifice and pain - especially from injury - for it to be that. They also know that it is a relatively brief window of their lives; for most, their careers will be over by their thirties, and certainly by forty. They have but one shot.
If there is something they can take that will increase their chances of success, that will enable them to compete at a higher level and for longer, will they take it? Especially if they recognize that they are competing against other athletes who see it as a necessary part of being a professional.
The days of the amateur have long gone. As the grainy black and white footage of the past shows, their Olympic and championship glories look like the enthusiasm of school boys - and most competitors were not much older. There weren't then the Titanic "evergreens" of today, who defy every natural process of aging. It isn't merely improved nutrition and training methods that have created these superhumans; they have built not just their bodies but their achievements on the very best that modern science and medicine has to offer - even if those methods sometimes contravene the archaic rules that were formulated in the long distant past of amateur sport. There is now only one rule: don't get caught. Done expertly, the chances of being caught are slim.
The cost of not doing it is everything; the difference between winning and losing - and losing is as unacceptable to the professional athlete as it is to the Wall Street executive.