Every major sport has massive social media presence... God forbid someone try build the sport with the
Running does not need a big social media presence, and that is the reason why those sports have the issues that they have. Running is fine just the way it is. It does not need silly commercial stuff, or over the top marketing and exposure. The sport is already dealing with a lot of diluted stuff as it. It does not need more.
Swimming, cycling, running are individual endurance sports, and those sports are about developing and pushing the body through natural mechanics. If running needs to add fake glory stories and reality episodes, then something is wrong. Endurance sports glory has always come from great INDIVIDUAL accomplishments : winning gold, breaking WRs, going the distance, etc.
Endurance sports have always been SERIOUS sports. Just because the world or people have become silly and soft does not mean that endurance sports have to become silly and soft.