Oh oh. Was it you that forget to glue in the insoles last year? You are not getting your bonus this year!!!!
Here is my POV as an industry insider:
1. Bad shoes need adjusted for elites - Normally because they are aesthetically over-designed or have features detrimental to fit and performance. i.e. High collars.
2. The Vaporfly's needs customised for elites to improve fit
3. According to your PR, The carbon plate needs adjusted based on each individual elite athletes specific needs. This is backed by the Calgary research which showed that if the plate is not set-up correctly it can be detrimental to performance.
4. Nike are trying to flog $250 shoes with a stiff plate that is not customisable to stupid customers who have a 50:50 chance on whether it will work for them. I don't understand how this has been missed Nike states that the plate needs customised then try and flog it.
5. Design > Performance - Why are some of the models with a high collar? surely the added weight is detrimental to performance?
6. Why are there wrinkles in the foam in all the pics? What is the compression set? How much does it degrade between km1 and km 42
By the way 95% of Adidas elite athletes wear the standard consumer available adizero model with no adjustments. Often out of the box on race day. If there are any modifications then they are implemented in the consumer model ASAP. See the outsole change on the adizero adios Boost from Gen 1 to Gen 2.
Oh and Wilson said that the adizero Sub2 is the best fitting shoe he has ever worn.