Ah, the two-hour barrier. It should be about the human body, not the stuff on the feet, shouldn't it? (Bikila, etc.) I'm surprised at Nike--but perhaps I shouldn't have been. For them, it's all about selling stuff. That's the only reason to sponsor this sort of extravaganza. So of course stuff is involved. And the bad publicity is great publicity. All part of the plan, I'm sure.
So let's talk inserts. I've had several dozen over the 40 years I've been running, starting with thick hard plastic arch supports crafted for me by Dr. Thomas McGuigan of Trenton back in 1978. When I revisited him in 2004 to get measured for new orthotics, he said, "I can't even buy the raw materials I used to make those early inserts, because the government says they cause cancer."
I've been using carbon fiber inserts for the past five years, because I've got hallux limitus--a very bad arthritic big toe on my left foot. They've given me a new lease on life, but not because they offer anything springy.
On the other hand, when I realized that the plates were wearing out, I went online looking for replacements. I ended up at MyFootShop.com, where I've now gone through three separate pairs of inserts that don't quite do the job like my old podiatrist-installed plates. One set was called "spring plates":
https://www.myfootshop.com/spring-plate-carbongraphite-fiber-insert
They most closely resembled my "old" plates. But in action, they turned out to have a whole lot more spring than I wanted. They created quite a bit of instability--wobble--and they just didn't feel right. My feet do best with flat, not-too-thick carbon plates, not something that wants to launch me through the front window.
When I realized that they just weren't right, I ordered flat plates:
https://www.myfootshop.com/carbon-graphite-shoe-plate-flat
I had high hopes. But they were twice as thick as my "old" plates and very stiff. On toe-off, I felt as though the heels of my running shoes were being yanked down.
So last Sunday morning I went back to my old plates, after three weeks of messing around with the two products above and a third set of inserts--the only pair that I plan to keep--called "hallux trainers":
https://www.myfootshop.com/hallux-trainer-insoles
These did an excellent job of killing off my Morton's neuroma. But they gave me slightly more heel lift than I want, and they feel hard, blocky, when I run. Wearing thicker socks helped that. But still: not optimal.
This past Sunday morning I finally said F--k it and put my old thin carbon fiber plates back in. I'm quite sure they don't give me any competitive advantage. They're too short. But they help my hallux limitus.
Before going out, I dug a metatarsal pad out of a box where it had been sitting, unused, for the past ten years. I found the sweet spot and stuck it onto the removable shoe liner--the thing that actually COMES with the damned shoes.
And, to my great surprise, I had the fastest, best long run of the past two years. I finally got the biomechanics right, after months of things not being right.
For this old geezer, "fastest, best long run of the past two years" translates to 13 miles at an average pace of 8:43/mile and an average HR of 155 (82% of max, thanks to hammering the last five miles)
So yes: the stuff that's built into the shoe and inserted into the shoe makes a difference. I've had much too much experience with that.
I think that this particular imbroglio is an inflection point, much as Pistorius's bionic limb is/was an inflection point.
When push comes to shove, I'll go with the Science of Sport guys every time.