from the article "I hate negativity" yeah he hates seeing Gatlin get negative tests because that means no gold medals.
Wow. The Rio fantasy camp begins?
I wish Geer (and Alan Abrahamson, the second USATF PR staffer) would spend more time on promoting athletes (other than Allyson and Ashton). This is a total ego play for one guy.
I took a quick look at USATF sponsor page 2 months from the Games. Not accounting for dollars of course, but I think Track continues to trail its main peer organizations. Given the low prominence and non-existent activation by Visa, assume it is a bargain basement deal. That leaves Nike and BMW as legit world class brand supports. Gymnastics - with a fraction of the membership and fan base = has UA, P&G, Hilton, AT&T, Kellogg's. Swimming has swimwear, BMW, Marriott, AT&T, Mutual of Omaha (wild kingdom shout out anyone?), and Phillips (top 10 on fortune 500 list).
USATF
Nike
BMW
Hershey
Visa
Chobani
Rosetta Stone
U of PHX
USA Gymnastics
Under Armour
P&G
Hershey
Hilton
Chobani
AT&T
Kellogg's
US Swimming
Arena/Speedo/Tyr
BMW
Mutual of Omaha
Marriott
Phillips 66
AT&T
Blue Diamond Nuts
Cerave Skincare
Bottom line, the marketing wiz has to do better selling the sport to fans and sponsors. So little on TV (maybe that does matter in the era of runnerspace and flo track). Such bad morale within the sports most passionate fans. And, that is before saying 'doping" or "Dennis Mitchell" or "Stephanie"....
This is the marketing "genius" that was interviewed on national TV at Hayward Field while they ignored the National Mile being run in the background.
Siegel obviously doesn't care about track or the race going on behind him, so why would he expect the public to care about track or the race going on behind him?
Taking a bunch of Nike money from a no-bid contract is not marketing genius. If Siegel wants to market the sport he needs to be interested in it - not ignore it - and figure out how to get the public interested.
ignore the runners behind me wrote:
This is the marketing "genius" that was interviewed on national TV at Hayward Field while they ignored the National Mile being run in the background.
Siegel obviously doesn't care about track or the race going on behind him, so why would he expect the public to care about track or the race going on behind him?
Taking a bunch of Nike money from a no-bid contract is not marketing genius. If Siegel wants to market the sport he needs to be interested in it - not ignore it - and figure out how to get the public interested.
+1 what a joke.
WTF!!!
It takes a real genius to sell USATF to the biggest company in track and field...
Possible that Max is prepping for a jump out of T&F (possible USA flameout in Rio medal count - Project 30 and all). I heard the Nike cash was front loaded - presumably Max had incentives based on cash collected so he sold out on total value to get cash in the door fast to collect his fat bonus.