I got into running a little over a year ago and my friends and I have been thinking about starting a clothing brand made by runners for runners. I feel that the running industry does not have a brand that represents it. Instead, large companies make side brands to satisfy the running community. Thoughts?
I don't think we need this. The great thing about running is that it doesn't require special equipment other than shoes (which is even debatable). The brands basically make clothes that are more expensive than they should be to support the cost of advertising that brand. I don't see how a new brand will make clothing more affordable.
If we want competitive running to be more popular we should make it more interesting.
dingle wrote:
If we want competitive running to be more popular we should make it more interesting.
Could not agree more with that quote. That said, when I get down to considering specifics (team running? multi-discipline stage races? multi-format relays?) I usually shoot down my own ideas.
When you stop buying your running gear at Dick's, you'll understand that this is completely not necessary.
You should call it BUFU - By Us, F You
senators87 wrote:
I got into running a little over a year ago and my friends and I have been thinking about starting a clothing brand made by runners for runners. I feel that the running industry does not have a brand that represents it. Instead, large companies make side brands to satisfy the running community. Thoughts?
You must be new to running. Who do you think started Nike? I believe it was a group of runners and coaches. adidas, New Balance, ASICS, etc. all have runners leading their running categories. Moving Comfort tried that "made for runners by runners" three decades ago.
You better be well financed, because it will take a lot of money to meet the minimums at the factories. If you believe runners will pay more for your product because they think a runner designed and manufactured it, you are naive. Runners are basically cheap.
Do your homework and check out the history of running brands gone south (Sub-4 is a prime example, Bill Rodgers Apparel, Frank Shorter Running Gear to name just a few).
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