Can anyone figure out New Balance's marketing strategy?
They have been extolling the Minimus, it's about 8.5 oz,
not sure what is minimal about that to start off with.
And I do not see it marketed on any running shoe web sites
except their stores one.
You dropped a sweet grammar bomb!
It's more for the trails crowd and that shoe is 7.1 ounces (really light for a trail shoe). Basically this shoe is for everyone that wants to be Tony Krupicka (essentially every ultramarathon runner). It's a pretty big market actually...
I got the Trails and love them....Extremely comfortable, as well....That being said, I didn't look at a thing Krupicka did or said before I picked them up....
I agree with green cloud that it is conspicously absent from the lineup of several sites and stores I visit.
New Balance has really been losing me as a customer. They send me their mailer and they always advertise some super expensive shoes that are the slighest update to their last version. They went so far off the deep end with cushioning and stability that they're trying to get back the market they lost. If I had been Jenny Barringer Simpson, I don't care what they paid me, I wouldn't have run with them simply because they probably didn't have any shoes I'd actually want to wear.
Phase 1: Make crappy shoes
Phase 2: ???
Phase 3: Profit!