Jim Delany guaranteed a much more interesting trip to Chicago for next week's Big Ten football kickoff when the commissioner told The Des Moines Register Wednesday that the Big Ten is again considering expansion. Rutgers and Syracuse are mentioned as potential targets, although Delany himself isn't specifically quoted as identifying those schools, so it's unclear whether those names represent the Big Ten commissioner's personal lead candidates.
The move would increase the reach of the Big Ten Network, underlining Delany's commitment to the league's fledgling broadcast arm:
"It changes to some extent how you think about it," Delany said of expansion. "The broader (the network) is distributed, the more value (expansion) has. We have eight states. With expansion, you could have nine."
Would expansion lead to a two-division split and a big-money conference title game?
Delany said he could live with such a scenario, but thought it had a negative impact on teams that lose in the title game. Big Ten Network president Mark Silverman, on the other hand, practically sounded like he was cheerleading for a title game:
"Any television executive would do whatever they could to be able to air a game like the Big Ten championship," said Mark Silverman, Big Ten Network president. "It would be worth a considerable amount of value.
"Fans would take to something of that nature if it were in the best interest of the conference."
It's hard to tell what to make of this right now.
Yes, expansion would be great for the Big Ten Network and, yes, a Big Ten title game would probably be the most profitable in college sports.
Michigan and Ohio State have traditionally been against expansion, and that's usually enough to kill any proposal in a league that revolves around football, but attitudes have shifted of late. Michigan coach Lloyd Carr and Ohio State coach Jim Tressel have both expressed some support for a 12th member and/or a conference title game in recent years.
Given the criticism he's received over the inability to get the Big Ten Network on most Midwest cable systems, it's hard not to cynically wonder whether Delany is essentially creating a distraction on the eve of the league's biggest media gathering.
Motivations aside, Rutgers has to be the No. 1 target if television is truly driving expansion. Rutgers is a public institution with an excellent academic profile, was one of the best feel-good stories in college sports last season under Greg Schiano, would give the Big Ten a boost in the New York and Philadelphia media markets, and has long-time ties to Penn State.
If this is about television ratings, the other schools historically suggested - Syracuse, West Virginia, Missouri, Iowa State, etc. - simply don't bring as much to the table as Rutgers.
There will be a ton more written and reported on this story out of Chicago next Tuesday and Wednesday, after which we'll have a better idea of how serious Delany and his member schools really are about adding a 12th member.