I have new insite into the bikers, tri-geeks and yuppie back of the packers. My wife works with a large number of people that all make big coin. Over the past few years they have migrated to running (5 hr marathons, biking, and triathons.
It is hilarious. I've been running since age 11. Watching these people pour thier money into god only knows what, has just been very entertaining. Private coaches, expensive bikes, helmets, clip less peddles, you name it. And they all suck, I don't mean they suck like an 18min 5k. I'm talk WAAAYYYYY in the back, regardless of event.
I watch one lady decide to "get into biking" after doing one 30 mile ride on a friend's bike, and drop 2 grand in the local bike shop that afternoon. I was amazed.