A New Running Brand Is Here
Tracksmith: New Premium Performance Running Brand Launches Tracksmith, a performance running brand that celebrates the style and culture of the sport, launched this morning. Friend of LRC, Matt Taylor, the man behind the Usain Bolt iPhone game and chasingtradition.com, and the former Global Head of Marketing for Running & Training at Puma, is one of Tracksmith’s founders. He wanted to create a different type of brand that celebrates the grace, style and tradition of the world’s oldest sport, with products designed and manufactured in America (mostly in New England). Good luck to Matt. Check it out at www.tracksmith.com.