Have any of you EVER bought ANYTHING because a famous person was the pitch person? I have never done that.
You can have bought something pitched by a famous person (hard to avoid that), but I mean, have you actually bought something BECAUSE they were pitching it?
Its all about using the famous person to help you remember the company that is advertising. Let me demonstrate in the insurance market. These are all the companies i can think of off the top of my head (without searching):
Esurance - Jim Halpert (don't even remember the actor's name)
Geico - that lizard that makes barely humorous comments
Nationwide - Payton Manning
Allstate - that black guy who was US President in 24
The only other one i can think of is Farmers which is what my parents have.
When i shop for my own insurance in the future, i will likely choose one of the ones i remembered from a commercial simply because those are the ones I'm aware of.
Air Jordans back in 85, nothing else since I was 10 years old.
Yeah I've thought of the same thing but if it didn't work companies wouldn't do it.
Flagpole wrote:
Have any of you EVER bought ANYTHING because a famous person was the pitch person? I have never done that.
You can have bought something pitched by a famous person (hard to avoid that), but I mean, have you actually bought something BECAUSE they were pitching it?
The George Foreman Grill
Basement Jimmy wrote:
Its all about using the famous person to help you remember the company that is advertising. Let me demonstrate in the insurance market. These are all the companies i can think of off the top of my head (without searching):
Esurance - Jim Halpert (don't even remember the actor's name)
Geico - that lizard that makes barely humorous comments
Nationwide - Payton Manning
Allstate - that black guy who was US President in 24
The only other one i can think of is Farmers which is what my parents have.
When i shop for my own insurance in the future, i will likely choose one of the ones i remembered from a commercial simply because those are the ones I'm aware of.
Yeah, I get how that is supposed to work. Still doesn't work on me at all, and my insurance company is none of those.
EugenetheCarefulAxeWielder wrote:
Flagpole wrote:Have any of you EVER bought ANYTHING because a famous person was the pitch person? I have never done that.
You can have bought something pitched by a famous person (hard to avoid that), but I mean, have you actually bought something BECAUSE they were pitching it?
The George Foreman Grill
Did you buy one BECAUSE George Foreman was pitching it, or because you thought it looked like a good idea? I have one, but only because my inlaws had the original and then bought the bigger one and gave us their old one. Makes decent paninis, but I haven't used it in a couple years.
CatLitterHotub wrote:
Yeah I've thought of the same thing but if it didn't work companies wouldn't do it.
I would like to see data on it. The thing is that when they choose a famous person to pitch, that's when they simply advertise a lot. I'm sure they have metrics on this, so there MUST be people out there who buy because a famous person is pitching it or pay more attention to the ad because a famous person is in the ad and therefore might be more likely to buy. I'm just not swayed that way by advertising.
I have a Frank Shorter sweat suit that won't die. I got it in the mid-70's. I still use it on race days. The thing is the best quality tightly knit nylon I ever used. When I lived up north, I used it when shoveling snow.
I may buy a sub bc Andre Degrasse is sponsored by subway... or was that pizza hut? I can't remember. It was a cheesy ad.
Better drive up in the car that Matt guy drives in his commercial.
The closest thing that I can think of was when I was a kid and always wanted a baseball glove that was "signed" by one of my favorite players.
Flagpole wrote:
Have any of you EVER bought ANYTHING because a famous person was the pitch person? I have never done that.
You can have bought something pitched by a famous person (hard to avoid that), but I mean, have you actually bought something BECAUSE they were pitching it?
You probably have and don't realize it, brother. No running shoe brand could exist if they didn't have some famous runners giving it some credibility. If you were choosing between Adidas and XYZ unknown brand shoes with all else equal, you'd pick the Adidas.
HardLoper wrote:
Flagpole wrote:Have any of you EVER bought ANYTHING because a famous person was the pitch person? I have never done that.
You can have bought something pitched by a famous person (hard to avoid that), but I mean, have you actually bought something BECAUSE they were pitching it?
You probably have and don't realize it, brother. No running shoe brand could exist if they didn't have some famous runners giving it some credibility. If you were choosing between Adidas and XYZ unknown brand shoes with all else equal, you'd pick the Adidas.
I might pick Adidas, but I would do it based on longevity and the fact that I know some runners who like them, and the fact that I'm wearing a pair right now. I started buying "real" running shoes in the early 80s at age 14, and I picked Nikes then, but mostly because they were popular with others on my team, and I found a pair I liked. So, nah...I'm not prone to buying because famous people are in the ads.
Tell me this commercial doesn't make you want to fly on ANA:
World's Fastest Pitchman wrote:
Tell me this commercial doesn't make you want to fly on ANA:
https://youtu.be/OCtf679UCDA
Nope.
wife wanted me to buy some Jim Palmer represented underwear. People buy Brett Favre CopperFit. People are buying UnderArmor now because of their affiliations. It's subtle but it works and you might not even know it.
topcat wrote:
wife wanted me to buy some Jim Palmer represented underwear. People buy Brett Favre CopperFit. People are buying UnderArmor now because of their affiliations. It's subtle but it works and you might not even know it.
Personally I'm more swayed by attractive people than famous people.
But probably for event specific items like Speedo, having a successful swimmer market them does sway other swimmers.
Flagpole wrote:
I might pick Adidas, but I would do it based on longevity and the fact that I know some runners who like them, and the fact that I'm wearing a pair right now. I started buying "real" running shoes in the early 80s at age 14, and I picked Nikes then, but mostly because they were popular with others on my team, and I found a pair I liked. So, nah...I'm not prone to buying because famous people are in the ads.
While you may think famous people in ads don't increase the likeliness of you buying a product, the simple fact that you follow fashion trends (e.g. you buy brands that are popular with others, etc.) means you are hardly isolated from the effect of this or any other advertising technique.
I expect plenty of people bought this product because of the commercial:
Remake this commercial with Emma Coburn and I bet you would sell a lot of shampoo.
everyone that has purchased RunGum