Timmy Treadwell wrote:
Yeah, it's rough for these folks. I know a half dozen "influencers", some who have been creating content since about 2010, they have only ever worked in a growing economy, and their little affiliate marketing and insta-based income streams have all disappeared. They may have to get real jobs, I hear Wal-mart is hiring. Also, the world needs ditch diggers, too.
I know an influencer who makes over 100k. She works crazy hard, just as hard as any boomer did starting their small business. I don’t like influencers in general, they’re basically just advertisers working contractually. But you have to agree that they took the economic conditions given to them and went out and created a way to make money on their own terms through hard work. It may not seem as “useful” as a boomer business that actually creates and markets a new product, but influencers created content that there was demand for in our consumer society. If there was no demand, they’d have had no followers and no income.
But yes, a bad shopping economy will be in chartered territory for them, and they’ll struggle like any other small business.