I will echo what a few others have said.
Norm is a nice person, with good intentions, but struggled to build a program. I think the biggest issues were his inability to evolve his training methods and his lack of personalization to training. He had a “one size fits all” approach (and it was interval heavy) which tended to only worked for a small subset of people so they could never field a complete team. This was actually pretty different to Kevin’s approach; he took a very individualized approach to each athletes training, identifying what they needed to do to improve and focusing on that.
Duke should have a top team. The financial aid is actually good, not as great as the top ivies, but is need based and is pretty close to what other top institutions offer. The facilities overall are ok, there hasn’t been a lot of money spent on track & field, but that matters less when you have 1) almost perfect weather and 2) miles of trails to train on. The conditions there are so much better than a Princeton or Harvard (I know with Princeton much better than Harvard due to proximity to trails). The academics are top notch, and you have a decent football team and a great basketball team. It offers a lot when you compare it to the other top programs (better overall athletics than ivies so if you are a fan of sports or that culture you will enjoy it, top academics although a notch below the Harvard/Princeton types, excellent conditions for running, etc).
The football team was able to prove what happens when you invest in a sport at duke (good coach, great facilities, etc) as they went from literally not winning a game in a season to bowl games. That being said football brings in money so you won’t see the same commitment in cross country, but even a fraction should lead to solid results.