Is Oiselle profitable?

LoneStarXC wrote:

Detective LoneStarXC investigates!!

They’re selling this long-sleeved t-shirt for $68:

It probably cost them less than $5 to produce. So they’re making over $60 per top.

So yeah, they’re profitable.

*facepalm*

LoneStarXC wrote:

Detective LoneStarXC investigates!!

They’re selling this long-sleeved t-shirt for $68:

It probably cost them less than $5 to produce. So they’re making over $60 per top.

So yeah, they’re profitable.

Oh, LoneStarXC LoneStarXC LoneStarXC, you're forgetting about shipping, warehousing, marketing, salary and any additional overhead (ie website/servers/office space rent, etc)

MeHereYouWhere?! wrote:

Those flockers will easily be around in 5 and 10 years.

As another poster said, the clothing business is highly profitable at that level. There's only so much differentiation of fabric out there. It's all about marketing at every level, including the fabrics. You really think Oiselle's wicking material called (I really don't know....Feather-cool?) is that much different than Saucony's Hydralite or Dri-Power by Russell Athletic?

If anything Oiselle is the female version of Tracksmith.

This must have been a thread already, but what do you think of Tracksmith's stuff? I purchased a singlet, merino hat, and a spike bag, and while the stuff is expensive, I have to say I like the design and quality. Kind of the running version of Rapha in cycling?

Fun Gal wrote:

I really like their presence in the sport but are they making any money? Will they be around in 5 years?

The real question is, will Big Baller Brand be around in 10 years?

slow bloke wrote:

The real question is, will Big Baller Brand be around in 10 years?

The real REAL question is, will Big Baller Brand be bigger than Oiselle in 5 years? 10 years?

Both brands will be gone. Oiselle hasn’t caught on. Their main athlete is too left wing for most upper middle class women.

It also means "naked" in Southern Sotho.

MeHereYouWhere?! wrote:

LoneStarXC wrote:

Detective LoneStarXC investigates!!

They’re selling this long-sleeved t-shirt for $68:

It probably cost them less than $5 to produce. So they’re making over $60 per top.

So yeah, they’re profitable.

Oh, LoneStarXC LoneStarXC LoneStarXC, you're forgetting about shipping, warehousing, marketing, salary and any additional overhead (ie website/servers/office space rent, etc)

Shipping and warehousing costs are negligible because it gets divided among all the thousands of clothes that Oiselle has in a shipment. That top doesn’t need a warehouse and truck all to itself.

If you are willing to take on their debt you could buy the entire company for 300k. It is a sinking ship. Apparel is dead within all running specialty. Saucony has stopped making apparel. Mizuno sat out a year.

LoneStarXC wrote:

MeHereYouWhere?! wrote:

Oh, LoneStarXC LoneStarXC LoneStarXC, you're forgetting about shipping, warehousing, marketing, salary and any additional overhead (ie website/servers/office space rent, etc)

Shipping and warehousing costs are negligible because it gets divided among all the thousands of clothes that Oiselle has in a shipment. That top doesn’t need a warehouse and truck all to itself.

You're making some generous assumptions there. What if they have a warehouse full of 10,000 of them and they only sell 2,000...

Inside numbers wrote:

If you are willing to take on their debt you could buy the entire company for 300k. It is a sinking ship.

Haha, that’s rich. Good luck with that offer.

John W wrote:

Inside numbers wrote:

If you are willing to take on their debt you could buy the entire company for 300k. It is a sinking ship.

Haha, that’s rich. Good luck with that offer.

Not my offer. I know these crazy ladies wouldn't acc it. It would be admitting defeat.

I can just tell you that in 3 years this company will be done or the Bank will own their homes.

They are still growing at nearly 400% in sales per year.. just type #oiselle in instagram, its like a cult.

Inside numbers wrote:

John W wrote:

Haha, that’s rich. Good luck with that offer.

Not my offer. I know these crazy ladies wouldn't acc it. It would be admitting defeat.

I can just tell you that in 3 years this company will be done or the Bank will own their homes.

Yes, you sound like a real insider.

/sarcasm

Hardloper wrote:

LoneStarXC wrote:

Shipping and warehousing costs are negligible because it gets divided among all the thousands of clothes that Oiselle has in a shipment. That top doesn’t need a warehouse and truck all to itself.

You're making some generous assumptions there. What if they have a warehouse full of 10,000 of them and they only sell 2,000...

LoneStar probably thinks a business that can't pay a $15/hr minimum wage shouldn't exist, too.

John W wrote:

Inside numbers wrote:

Not my offer. I know these crazy ladies wouldn't acc it. It would be admitting defeat.

I can just tell you that in 3 years this company will be done or the Bank will own their homes.

Yes, you sound like a real insider.

/sarcasm

Patagonia is done for, too.

Amazon is killing all these companies.

As long as they invest all their profits into bitcoin, they have nothing to worry about in the future besides from what to do with all this extra $$$

SnotRockets wrote:

John W wrote:

Yes, you sound like a real insider.

/sarcasm

Patagonia is done for, too.

Amazon is killing all these companies.

Idiot. Amazon can't kill any company. If Amazon kills any company they have less product to sell. Amazon does not produce anything - relative how much their marketplace sells.

Predictor wrote:

Both brands will be gone. Oiselle hasn’t caught on. Their main athlete is too left wing for most upper middle class women.

They have a "main athlete?" Who would that be?