Dad McBad wrote:
The G kinda looks like a 0.
Pretty sure you aren't supposed to try to literally pronounce it. It's just a logo or shorthand way of writing out Big Ten Conference.
Imagine that you are following a recipe, and see the term "tsp". You don't try to phonetically pronounce it as "tisp" or something. Neither do you spell it out as "t-s-p". Rather your brain, if you've got a halfway decent one, automatically reads "tsp" as "teaspoon" but with less text needed on your recipe card.
That's how it works for people with brains.
The difference is that tsp isn't a marketing slogan. What kind of moron (moran?) produces an unpronounceable marketing slogan?