Personally, I think any major athletic company in the US would be crazy to ignore these facts (compiled by the AAHA):
THE POWER OF THE HISPANIC MARKET
• The estimated Hispanic population of the United States is 52,000,000 (as of July 2011), making people of Hispanic origin the nation's largest ethnic or race minority. Hispanics constituted 16.7 percent of the nation's total population. In addition, there are 3.7 million residents of Puerto Rico, a U.S. territory. Source: 2011 Population Estimates
• The projected Hispanic population of the United States on July 1, 2050 will be 132.8 million. According to this projection, Hispanics will constitute 30 percent of the nation's population by that date. Source: Population Projections
• There are 8 states in the U.S. that have a population of 1 million or more Hispanic residents: Arizona, California, Colorado, Florida, Illinois, New Jersey, New York and Texas. Source: U.S. Census Bureau, August 2012.
• The California Department of Finance estimates that by the middle of 2013, whites and Latinos will each represent about 39% of California population, with Latinos reaching a greater percentage soon after that.
• 1 in 6 Americans is now a Hispanic.
• The size of the U.S. Hispanic population worldwide ranked 2nd, as of 2010. Only Mexico (112 million) had a larger Hispanic population than the United States (50.5 million). Source: International Data Base
• The Hispanic labor force grew by 53 percent from 2000 to 2010 -- the largest increase of any segment.
• Hispanic kids make up 23% of the 17 & under U.S. population (over 17 million). This is a 39% increase in 10 years.
• Every 30 seconds, a Hispanic turns 18 years old.
• Sixty-five percent of U.S. Hispanics are Millenials, ages 22 to 35.
• Hispanic refers to a person of Mexican, Puerto Rican, Cuban or other Spanish/Hispanic/Latino culture or origin, and is considered an ethnic category rather than a racial group. Persons of Hispanic origin therefore may be of any race, and since their culture varies with the country of origin, the Spanish language often is the uniting factor. Three out of every five Hispanics living in the U.S. are born here, and among the foreign born, most are of Mexican origin, which suggests that a great many Hispanics share similar backgrounds and cultural experiences. Nonetheless, spending patterns differ significantly based on country of origin, and the composition of the nation’s Hispanic population is changing.*