I've been wondering for a long time when people who set up track meets will realize the potential of the sport. When the hell are they going to make it fun for the spectator??!?! I go to a track meet, or watch it on tv, and it bores me to death - and ive been involved in it my entire life. Hours of emptiness in person, and coverage of everything but the events on TV. When will they start bringing in aspects that people want.
Bring in some nascar aspects: slap logos all over the athletes, get the sponsorship dollars rolling in.
Bring in gambling: how awesome would it be to go down to the track (just like the horse track) and place bets on athletes.
Bring in Alcohol: Go to the track, get plastered, watch world records.
Basically, make it like a party. Make it FUN to go to a track meet. bring fans to the meet and make it better for the athletes.