With Sanya Richards not qualifying to the World Championships in her premier event, the 400M Run, I have a feeling Nike will be pulling its marketing campaign for Richards leading up the World Championships (the answer for adidas and Jeremy Wariner/Tyson Gay).
So, who does Nike go with? I say that if Alan Webb absolutely destroys the field, Lagat included, in the 1500M, Webb will be Nike's poster-boy for Osaka. He is truly a medal contender, especially if he wins US Nationals.
I doubt Nike will promote Richards over 200M and 100M Champ Edwards is a former druggie, Kerron Clement lost the finals, Symmonds is too much of a no-name although he is on Nike + vehicles. Treniere Clement, no personality. Abdi, nope. Rupp didn't win, neither did Ritz and none are medal contenders. Dan Lincoln?
Alan Webb is the answer that Nike is hoping for come Sunday...