A subject in a recent Newsweek article discussed the trend of the Baby Boomer generation that still run and run with a competitive spirit. They still have that urge to run and test their physiological limits, despite their age. It seems to me that the number of 45+ year olds running are not out to have a conversation but determined to challenge their age group records.
Why would Reebok, in all their marketing genius, decide to undertake an advertising campaign promoting "running at the speed of chat" when it seems a large % of their audience is still running to improve, not carry on a conversation?
I'm confused why they would think this is a campaign that will boost their sales....it would be considerbly easy for their competitor to turn this around and against them. Are they leaving themselves open to being embarrased?
Personally, I think they will regret this move.