I heard the RW webmaster was purged after Rodale bought RT, and that there was a housecleaning. I wonder how long RW can survive.
I heard the RW webmaster was purged after Rodale bought RT, and that there was a housecleaning. I wonder how long RW can survive.
Not sure where you get your information, but this is not true.
If you hire additional new people, which I am told is what they did, how is that a "purge?"
RW Subscriber wrote:
I heard the RW webmaster was purged after Rodale bought RT, and that there was a housecleaning. I wonder how long RW can survive.
I don't know about that, but I do know that there has been some changes over at RT. Let's just say that it's becoming clearer and clearer that RT will not be the same magazine that it was.
Oh boy, you guys must really be connected and with the "in" crowd to have such inside information on joggersworld!
Do you have "hot abs" and neat ipod holders too?
Tool detector wrote:
Oh boy, you guys must really be connected and with the "in" crowd to have such inside information on joggersworld!
Do you have "hot abs" and neat ipod holders too?
You must be a real secure dickless wonder to call it joggersworld.
I heard also that they cut the web master due to budgetary cutbacks. RT/RW are still merging and cutting back severely. The internet is killing print magazines, in spite of drastic measures to catch up. I presume it\'s just a matter of time before it\'s over for RT/RW.
You presume it's just a matter of time before it's over for RW, a magazine with a circulation of 650,000?
circ is circ, not money. tfn, atf, running net, gives away 90% of the mags it claims as circ. rw uk fired the editor, only 1 writer at a time can travel to competitions, severe budget conditions are in place.
learn something wrote:
Tool detector wrote:Oh boy, you guys must really be connected and with the "in" crowd to have such inside information on joggersworld!
Do you have "hot abs" and neat ipod holders too?
You must be a real secure dickless wonder to call it joggersworld.
Hit a nerve, eh?
Real art hah ! wrote:
I heard also that they cut the web master due to budgetary cutbacks. RT/RW are still merging and cutting back severely. The internet is killing print magazines, in spite of drastic measures to catch up. I presume it's just a matter of time before it's over for RT/RW.
This makes no sense. If the internet is killing print mags (and it is at least making it a bit more difficult for them) then why cut your IT staff?
The RW website sucks, though. Too loaded up with crap.
i guess when they merge companies, there are redundant staff, conflicting philosophies, etc. IT staff are different than internet staff. many companies are farming out both to india and the phillipines. tafn has done this.
Whoopers wrote:
learn something wrote:You must be a real secure dickless wonder to call it joggersworld.
Hit a nerve, eh?
Is that 2 different people or one person under 2 names? Anyways, Runners World usually has 1-2 good articles a magazine.
'Joggers World' Seems you like to just recycle old jokes. Why not throw in Chuck Norris and Rexing while you're at it.
Funny. That's a more appropriate name for RW. That's their mission and their clientele, joggers.
Joggersworld wrote:
Funny. That's a more appropriate name for RW. That's their mission and their clientele, joggers.
Do you think Rodale would sue if someone actually started publishing "Joggers World"?
AggressiveSpikes wrote:
RW Subscriber wrote:I heard the RW webmaster was purged after Rodale bought RT, and that there was a housecleaning. I wonder how long RW can survive.
I don't know about that, but I do know that there has been some changes over at RT. Let's just say that it's becoming clearer and clearer that RT will not be the same magazine that it was.
We can only hope!!!
I think RW damages the sport of running.
Discuss.
Darren Skuja
http://www.cvrr.ca/cvrr-tuesday-track-workouts.phpJuging by this thread, RW is monitoring Letsrun closely. Can't recall this many defenders when the RW/RT merger was discussed.
Watch your back, Wejo. They may be closing in for the kill.
DOH! RT? I have no opinion on that. RW? It's HORRIBLE!
rw uk wrote:
circ is circ, not money. tfn, atf, running net, gives away 90% of the mags it claims as circ. rw uk fired the editor, only 1 writer at a time can travel to competitions, severe budget conditions are in place.
I read recently how RW's advertising rate has gone up quite a bit over the past few years. Sounds like they are fairly successful with their target demographic - not really us.
From the net:
(1) "Running Times advertising revenues increased 38% in 2006"
(2)From the March 21 story below: "That has helped catapult Runner's World's advertising revenue to $66.6 million in 2006, up nearly 250 percent since 2001, according to the Publisher's Information Bureau."
250% - Sounds like they are doing fine!!!
NEW YORK (Reuters) - The race to prosperity is a marathon for many U.S. magazines, but swelling ranks of fleet- footed athletes who read Runner's World have made it more of a jog in the park for publisher Rodale Inc.
Like most magazine publishers, Rodale is trying to keep advertisers from following readers to the Internet. Unlike many of them, they are succeeding with Runner's World.
The magazine's paid circulation rose more than 5 percent to nearly 639,000 copies in the second half of 2006, despite newsstand sales that fell by 10 percent. Since 2000, circulation is up nearly 40 percent.
Its performance shows how niche magazines can succeed while other books fret about how to grow.
"This is pure service journalism," said Samir Husni, a magazine expert and chairman of the journalism department at the University of Mississippi. "You're a subscriber for life. Until you stop running or die, you are getting the magazine."
There were 29.2 million U.S. runners in 2005, according to the National Sporting Goods Association, up 28 percent from 2001. As novices start running, they pick up the magazine, said Mary Wittenberg, race director for the New York City Marathon.
"Runner's World is often a key initial hook," she said.
It offers training regimens and tips, inspirational stories to encourage new runners, and pages of advertisements on the latest sporting accessories.
"When I started running, I would throw on a pair of gray sweatpants and a wool sock hat," said Mike Hopper, 57, of Cherry Hill, New Jersey, who first laced up in 1980.
"There was no power gel, there were no hydration packets," said Hopper, a real estate salesman who coaches marathoners to raise money for charity.
"When they say the wall was at mile 21, there was a freakin' wall," Hopper said. "Now at mile 17 you take a carbohydrate gel package and that builds your way back to a full load."
SHOES, $165
Today's higher-end items are considerably more specialized than the gym shorts of yore: hat, $35; gloves, $70; shirt, $80; jacket, $160; first-layer T-shirt, $30; pants, $80; socks, $15; shoes, $165. Then add the $350 wrist computer to measure speed, distance and heart rate, not to mention the omnipresent iPod.
That has helped catapult Runner's World's advertising revenue to $66.6 million in 2006, up nearly 250 percent since 2001, according to the Publisher's Information Bureau.
The market for running footwear was $5 billion in 2005, compared with $1.5 billion a decade earlier, according to market research firm NPD.
Rodale is moving beyond reaching the recreational runner with its acquisition in February of Running Times, a smaller magazine that caters to more serious runners, from an independent publisher.
It did not disclose the terms, but a source familiar with the matter said it cost the company less than $5 million.
Other magazine publishers hope to attract good prices with their niche titles. Primedia Inc., for example, wants to sell its Enthusiast Media division, including Motor Trend and Hot Rod. The group posted $524.8 million in revenue in 2006.
Primedia could get more than $1 billion, Phillips said.
An acquisition like Running Times works for Rodale because it is a narrow, focused segment of a loyal audience.
"There are niches of niches today because the interests of Americans with their leisure time is so diverse," said media banker Reed Phillips.
The next growing segment could be the triathlon, said Gretchen Cooney, a triathlete from Newtown Square, Pennsylvania.
"It's sort of what running did maybe 10 years ago," said Cooney, 46, who has finished two "iron man" events -- a 2.4-mile swim, 112-mile bike race and a marathon.
Advertisers likely are not far behind. Triathlete magazine circulation rose 6.3 percent in the second half of 2006.
RW reminds me of Rolling Stone mag. Tired old views, for people in suits. They started out fresh and vibrant.
RW is now all secret to this and secret to that and low fat yougurt and model runners with not a hair out of place and short term gain with absolutely no pain and contradicting themselves every month and fly to a running vacation with this fat old guy for $10G you'll have the thrill of a lifetime and running concepts simplified beyond their usefulness.
Does RW inspire people to run? Please tell me if RW ever inspired you.
Darren Skuja