Colleen Quigley to Saucony

Les wrote:

And yet Nike didn't seem to think Quigley's social media presence and ability to sell lifestyle products merited a new contract. Saucony is the smallest fish in the pond as far as sponsored athletes. This probably suits Quigley fine as now she can be big fish instead of a small fish in the Nike pond.

Did nike not offer a new contract?

Or did Colleen quiqley not deem Nike's offer representative of what she believes she is worth?

We don't know.

Les wrote:

And yet Nike didn't seem to think Quigley's social media presence and ability to sell lifestyle products merited a new contract. Saucony is the smallest fish in the pond as far as sponsored athletes. This probably suits Quigley fine as now she can be big fish instead of a small fish in the Nike pond.

Wrong, Nike offered her a contract.

shootpost wrote:

Les wrote:

And yet Nike didn't seem to think Quigley's social media presence and ability to sell lifestyle products merited a new contract. Saucony is the smallest fish in the pond as far as sponsored athletes. This probably suits Quigley fine as now she can be big fish instead of a small fish in the Nike pond.

Did nike not offer a new contract?

Or did Colleen quiqley not deem Nike's offer representative of what she believes she is worth?

We don't know.

Nike is tightening the purse strings after Capriotti's departure. Local murmurs are that Nike is low balling athletes, signing youngsters on the cheap, and making the deals extremely incentive laden. The new corporate senior management doesn't care about track nor sees it as a big revenue producer/brand driver. If Olympic unis have a Swoosh on them, the general public assumes that Nike must make the best running shoes and they head out to some big box store to buy some Pegasus, Winflo, or Flex RN for their twice a week treadmill jog or annual Turkey Trot.

My hot take: Bowerman TC will be a much smaller squad or possibly even shuttered after Eugene 2022. The company is focusing on global branding and growth in China.

No. You’re a moron. They can still pay celebrities to promote them. And they weren’t paying kevin Hart to promote their running shoes. He promoted the brand in general and more of cross training type clothing. So your example is f*ing stupid.

And even if they literally were paying hart to only promote nikes running shoes/apparel, your argument would still be f*ing stupid. Paying a celebrity and an athlete to promote a brand aren’t mutually exclusive things. Colleen is competing with other elite runners for contracts. More specifically other elite, female, American runners.

who wrote:

No. You’re a moron. They can still pay celebrities to promote them. And they weren’t paying kevin Hart to promote their running shoes. He promoted the brand in general and more of cross training type clothing. So your example is f*ing stupid.

And even if they literally were paying hart to only promote nikes running shoes/apparel, your argument would still be f*ing stupid. Paying a celebrity and an athlete to promote a brand aren’t mutually exclusive things. Colleen is competing with other elite runners for contracts. More specifically other elite, female, American runners.

U mad bro ?

Your argument is still dumb, you think these athletes have way more influence than they really do. Think big as someone mentioned above. Brands are thinking global, China, lifestyle. How much revenue do you think a Quig posting and selling through a few pairs of shoes is worth.

Statgeek wrote:

I would have guessed she was going to puma, but boy was I wrong.

What led you to guess Puma? Curious

I’m not arguing whether sponsoring them makes financial sense or not. I don’t understand what you’re missing. The shoe companies believe there is value in sponsoring elite runners to promote their running product lines. When they decide which runners to sponsor, they are choosing between elite runners. Therefore elite US runners are competing against other elite US runners for contracts. If they chose to sponsor a social media influencer or celebrity over an Olympic distance runner, that would be a shift in what the company saw as a valuable investment and a completely different argument which we aren’t talking about. The money BTC athletes are getting paid by Nike comes out of a completely different marketing budget than someone like Kevin Hart. And yes, you’re lack of intelligence is infuriating. You definitely drive your family insane and they probably hate you because you’re so annoying.

Almost everyone does XC or track at some point in HS or college and yet pro runners are paid a fraction of what football / basketball players make. Why? One word: TV.

Airtime is everything. Shoe brands put their money into aired events whether that be a marathon or the Nike breaking 2. If Nike really thought there was value in 200k IG followers they would have offered a ton of money to keep Quig.

People are creatures of habit. If you think Quig moving from Nike to Saucony or whatever brand you want to name is going to get 200k people to shift over, you are very wrong.

Maybe if she was 20, maybe if she was having a huge moment you could capture an impressionable audience of new HS kids picking their shoes for the first time. That moment has passed for Quig. She will do well wherever she goes but she’s replaceable.

None of this has to do with what I said or the original argument. So as I said a few posts ago, you’re just arguing to argue. I would probably **** myself if I had to live with you. You are insufferable. ?

who wrote:

None of this has to do with what I said or the original argument. So as I said a few posts ago, you’re just arguing to argue. I would probably **** myself if I had to live with you. You are insufferable. ?

It has everything to do with your original argument that her IG following is highly valuable to a shoe brand and I’ve laid out why I disagree and you are still too dumb to understand.

I know for a fact Quig asked Nike for far too much money to renew her contract, specifically asking for more to post their product on IG, and they pulled back.

If you somehow think you know more about marketing than Nike then let yourself think that. These brands know what the going rates are.

Nike specifically does not care about a runner’s social media because Nike itself has more followers than any runner not named Bolt.

Nike official Instagram - 134 million

But what about Colleen’s influence with women?

Nike Women official Instagram - 7.4 million

But what about her influence to runners specifically?

Nike Run Club official Instagram - 5.7 million

Nike structures their runners contracts around medals, records and championships. Colleen is highly likely to make the Olympics but highly unlikely to medal, set a record or win a meaningful championship. Nike’s offer reflected that and she thought she was worth more and to a smaller company she certainly is. Saucony official Instagram - 405 thousand. Getting her 230k has value to them.

Come on Ged, Quigs is distractingly beutiful. Good for her indeed.

Most of the running industry has become pure usury. They recycle garbage news and fitness tips. This is interesting since innocent groups and ethnicities get scapegoated and slaughtered when they get blamed for the cheating we know is out of control everywhere.

The products and services have become overrun too with usury and fake innovation. Our schooling and sporting system as well. The only positive and natural thing might be the commoditization and money in racing and competition.

Stupidity! wrote:

Are you this outraged over the thread about Centro and the hundreds of other threads bashing male pro runners?

You're missing the point. I agree that the deeply insecure readers of LRC bash everyone who is successful, the insecure jealousy is as painful as it is ubiquitous around here. However, it's the difference in the way they bash women from the way they bash men. The main difference is that that they almost always attack a woman's appearance , even more so then her performance. I don't expect you to understand, but it is significant and everyone should find it troubling and unacceptable.

He's right on this.

I saw it all the time in journalism.

You could be a technically competent writer but if you didn't have a superstar personality or were type-A, it was hard to get the best stories.

You could be a so-so writer but if you were pretty and/or handsome (both genders) you got all the good scoops, etc.

Could also be women are better at networking with HR/hiring managers/influencers/IG corporate than men.

nate archibald wrote:

I’ll admit Colleen is the only “pro” runner I follow and it’s because she’s attractive. I don’t care if she finished dead last in every race. I have no interest in the other women mentioned ran their last interval in on Instagram. Just stating facts that I only follow based on looks.

Me too when Alex Kosinski ran for Oregon.

Is quiggles bigger than Jorgensen? Sounds like a weird move to me. Maybe da babes didn’t like the quigster and she bounced.