Is it wrong to boycott Hoka for cowing to SJW threats?

Did you see this posted somewhere as the reason or are you just speculating?

Hoka is about to land a much bigger fish than San Diego 100, so I would imagine it's more about shifting the marketing budget to reach a bigger market.

not too dissimilar to nike making a political stance by supporting C Kaep., imo. I don't support what nike is doing, but im a nike guy. i like their stuff. im guessing it will be the same with hoka, though they are not the too big to fail juggernaut that nike is.

Hoka did what they thought was right...you should too.

[quote]Citrix wrote:

I think Hoka's weakness and willingness to so easily bend on this is pathetic. Is it wrong to boycott them for cowing to activista out of fear of a boycott from them?

This is quite possibly the 2 stupidest sentences ever to be strung together.

I'm going to buy more HOKA products now. Kudos to them for doing the right thing in the face of racism, and thank you for pointing that out.

I will never again buy Hoka. Fcuk those liberal losers.

Summary: a couple who are neither in the race nor supporting any particular runner decides to awkwardly hang out at aid stations in the middle of the race. Nothing much happens except the aid station workers are more interested in doing their jobs than in kissing the couple's butts quite right. One of the couple might sorta look kinda Hispanic, therefore racism.

nothing to see here, move along wrote:

Summary: a couple who are neither in the race nor supporting any particular runner decides to awkwardly hang out at aid stations in the middle of the race. Nothing much happens except the aid station workers are more interested in doing their jobs than in kissing the couple's butts quite right. One of the couple might sorta look kinda Hispanic, therefore racism.

This

Clear thinker wrote:

I'm going to buy more HOKA products now. Kudos to them for doing the right thing in the face of racism, and thank you for pointing that out.

Me too, I've been in their site shopping lately; this will make me pull the trigger on a selection of about 3 different running shoes, and the high top hiking shoes, probably about 600. 00 bucks worth of stuff.

May get a hat as well.

Thanks!

What evs wrote:

Clear thinker wrote:

I'm going to buy more HOKA products now. Kudos to them for doing the right thing in the face of racism, and thank you for pointing that out.

Me too, I've been in their site shopping lately; this will make me pull the trigger on a selection of about 3 different running shoes, and the high top hiking shoes, probably about 600. 00 bucks worth of stuff.

May get a hat as well.

Thanks!

A couple losers make a false claim of racism. Hoka stops sponsoring the race because of this (false) accusation. And that makes you want to purchase more from Hoka? People are getting stupider by the minute.

It is wrong to pay $250 for running shoes and it is just plain ridiculous to “run” in ultras.

thoughts and prayers wrote:

Hoka did what they thought was right...you should too.

This.

comedyrelief wrote:

It is wrong to pay $250 for running shoes

I agree. I buy Hokas. Have never paid more than $90 for a pair, and that's when I bought non-discounted Napali for full retail price of $99 minus a 10% coupon.

I liked the "watching paint dry" comment in the article. Considering that we're talking about an ultra, it's unlikely there will be more than a handful of people offended enough to boycott Hoka. Hoka decided to err on the side of caution and considering the size of the company, the decision wasn't particularly one of consequence for them.

Nonsense on all sides, and lousy running shoes too.

To thine own trollish self be true.

what is an sjw?

rtyuio wrote:

what is an sjw?

Like an activist or someone who politically driven.

In a way the OP is one too.