How can Nike be so much better at marketing than the other companies?

... wrote:

randy newman wrote:

should an athlete not take a contract from nike when offered? do they compromise their integrity and ethics by doing so? do they have ethics and integrity if they take nike money?

YES. The problem is that not very many people have principles. And when it comes to money even fewer. If an athlete is offered $20K more from NIKE than anyone else, they will almost always take the additional dollars. However, Nike is far more likely to pull the plug for no reason. Then the athlete is shocked that the other $$$ are no longer available.

Almost, but not all. Lance will stand with Nike and Oakley forever; they both stood by him when other sponsors left him.

what ethics does nike lack that the other companies they compete against dont?

The new Starbucks commercial, Hank, is the best one on tv right now. Who here does not need / want a mascot and a cheering section is everyday life?

"If all your friends jumped off a bridge, would you jump, too?"

if you've spent any time at Nike headquarters in beaverton you'd know that as an athlete it would be next to impossible to say no to the company. they are simply the best at what they do. period.

the campus in beaverton is the nicest office/corporater complex i've ever seen there is no 2nd place. It just blows you away. As a prospective athlete being shown around, you are just hyponotized by it, and the energy the employees have.

granted, a lot of dirt shit went on to get them where they are today...and a lot of dirty shit still goes on. But they play to win, and play by their own rules.

Check out the book "Swoosh" written in 1993. Company history of Nike. It mentions that in 1982 Nike had over 2000 T+F athletes under contract!

Diabetes wrote:

Yeah, well only Nike would exploit cancer to market athletic wear. What's next, AIDS socks and headbands? Malaria watches and glasses? Altzheimers mp3 players and soccer balls?

New Balance sold Breast Cancer running gear that was pink or had a pink ribbon sewn onto it.

nike's 'instant karma' (by j. lennon) commercial. simply classic.

Just saw the woods commercial. It was great. I think that people in general like seeing these "larger than life" athletes on their level. They can relate to that. Nostalgic moods make us happy inside. Then the lance commercial dealing with notifying the public on his condition, it is just an uplifting story. An inspirational true story that gives us hope in our own lives. I agree with wejo, the Nike commercials are usually very good. Some of the commercials today are trying to be modern day with special effects. They are jazzing it up, but running/athletics is about 5% jazz and 95% back breaking hardwork. The foundation of our athletics is the joy it brought to us as kids, the first big race, the first base hit, the first goal. At that time it was simply fun, no winners or losers. Over the course of time, as athletes, we begin feeling a want to do well, to win. This instilled fire or passion in our hearts. Every athlete has had to overcome obstacles, some more than others. In lance's case he prob overcame one of the greatest obstacles ever in life, athlete or non-athlete. Hat's off to the creativity of Nike's advert. group.

can you name ONE? what have they done wrong? who do you spend your $$ with that is more pure than them?

Exactly - Witness the situation in Oregon. He wants to return Oregon distance to the glory days and Oregon as Tracktown. Got the BEST guy for the job in Lananna.

ZZrunZZ wrote:

Finally, the guy at the top of the company HATES to lose. He's a competitor and will stop at nothing to win. The same cannot be said for the heads of other companies.

Nike has had their misses like everyone else. The "what if they treated skateboarders like other athletes?" ad campaign was scorned upon by most in the skateboarding industry and their shoes tanked on the first go around, despite throwing bucks at a number of higher profile skaters.

Many of their pro basketball shoes have had short shelf lives as well. Remember the Air Duncans? Didn't think so.

They are also excellent at branding their products into coherent units, such as the storm-fit, dry-fit, air max, shox, etc. that causes customers to recognize their products as well.

Whatchewtawkinboutwillis???????????????????????????

800m runner wrote:

Got the BEST guy for the job in Lananna.

Uh, second-best guy, maybe. The BEST guy wasn't for sale.

Still not sure why you think NIKE is worse than any other shoe company. Why do you think it takes "moral fiber" to turn down NIKE for less money? I'm honestly asking, I really don't know.

Try 3rd Best. Colorado coach Mark Wetmore is better than both JMac and Lanny in coaching the distances.

Yes Wetmore may be better at coaching the distances than Vin. But they weren't looking for a distance coach, they were looking for a "Director of Track & Field". I would be suprised if he ends up coaching the Distances himself. His job now is to recruit, bring in good coaches, make sure the team chemistry is right and run some big meets at Eugene to try and turn around the community to where it was in the 70's. So yes Vin is the best choice. Their is no other person that can do what Lanana has done.

What makes you think that any (or every) other shoe company is as bad as nike?

uh ah wrote:

Their is no other

"There"

Agreed great advert... Next best is on the back of the new (this month tour thinggy) Sports Ill, ALL Lance edition. Check out the C-scar after they took the cancer from his skull...Just Do It