I started being uneasy buying Nike products when they had the "what am I on? I'm on my bike 10 hours a day (...and have amazing recovery to do the same the next day without ever getting injured)" commercial.
I still buy it (once in a while), but only after having looked at all the alternatives. They certainly do not win the ties.
Try finding a Nike commercial where this is said. It's not gonna happen. 6 hours, sure, 10 hours no. Don't be stupid.