Craft beer is really good

Ghost 0f lgloi wrote:

derp wrote:

Exactly!

I think breweries are making a big mistake focusing on IPAs. IPA lovers are a minority of the overall beer market and have thousands to choose from already.

Introduce someone to a good pilsner and you might be converting a 'non-craft' drinker and are expanding your market. Let the other breweries fight over the "Hopz or Die!" crowd that makes up like 15% of the market.

IPAs are like Macs in the mid 2000's- small dedicated user base, pricey, not a lot of room for growth

Pilsners are like the Iphone- much wider market, most beer drinkers can appreciate a good pilsner, could have halo effect by introducing new people to craft beer

Congratulations! You pretty much got everything wrong.

then enlighten me oh wise one. join in the conversation

or is just being a smug prick on the internet enough for you?

Heady Topper FTW people!

sdfasdfsafasdfd wrote:

Heady Topper FTW people!

That’s so 2015. Try to keep up.

Fisherman wrote:

sdfasdfsafasdfd wrote:

Heady Topper FTW people!

That’s so 2015. Try to keep up.

This is true. But it’s still a really good beer.

Two Hearted Ale wrote:

Fisherman wrote:

That’s so 2015. Try to keep up.

This is true. But it’s still a really good beer.

Great in 2015. Good in 2018.

Ghost 0f lgloi wrote:

derp wrote:

Exactly!

I think breweries are making a big mistake focusing on IPAs. IPA lovers are a minority of the overall beer market and have thousands to choose from already.

Introduce someone to a good pilsner and you might be converting a 'non-craft' drinker and are expanding your market. Let the other breweries fight over the "Hopz or Die!" crowd that makes up like 15% of the market.

IPAs are like Macs in the mid 2000's- small dedicated user base, pricey, not a lot of room for growth

Pilsners are like the Iphone- much wider market, most beer drinkers can appreciate a good pilsner, could have halo effect by introducing new people to craft beer

Congratulations! You pretty much got everything wrong.

worst of the internet on display here.......some know-it-all does a drive by insult without even take the time to participate in the conversation.

your contribution = 0

I do see a trend toward places now making pilsners etc. now, but I think it's harder to make a good pilsner. A lot of them are just bad. It's easy to make a hoppy beers, which people like with lots of flavor etc,. by just adding endless hops, so I think there was a real trend for new breweries to make those kinds of beers. I'm hoping as all of these small breweries get better at making beer (more experience etc.) there will be more good pilsners, gose, lagers, etc.

I agree that the technical aspects of lagering beer make it generally more difficult to brew. It typically takes longer to ferment under generally more controlled brewing temperatures -- you have to watch for and address diacetyl produced by the yeast flavoring the beer, which people may accept in ales, but definitely not in a good pilsner. Still, most microbrewers love the challenges of brewing and you can find good lagers around, and nowadays you can find interesting brewing most anywhere. Sometimes what you find is second rate, but then you find the extraordinary. The journey is more important than the destination!

derp wrote:

Ghost 0f lgloi wrote:

Congratulations! You pretty much got everything wrong.

then enlighten me oh wise one. join in the conversation

or is just being a smug prick on the internet enough for you?

I am happy to enlighten you. Thanks for asking.

The focus on IPAs is an economical one. When the craft beer revolution started in the 1980s, hops were mostly an afterthought. Once hop forward ales were introduced, sales increased exponentially. Plus they are easier to produce. IPA lovers may be a minority of the overall beer market, but they are a large part of the craft beer market.

You mention IPA drinkers make up about 15% of the market, then go on to say there is no room for growth. Looks like there’s quite a bit of room to me.

Finally, you make it sound like brewers can only make IPAs or pilsners, but not both. The truth is that most brewers make different styles of beer. IPAs are relatively easy to make and in high demand, so it makes economical sense to include them in a brewery’s offerings. But brewers and drinkers like to try other things too.

You’re welcome!

Pilsner is a lager.

Craft breweries usually offer 1 or 2 ipas and then several other types. One of those is usually a lighter amber or kolsch style that helps to convert drinkers from mass produced beers to craft beers.

Low alcohol craft beers are often called “session “ beers.

There’s nothing wrong with drinking different types of beverages beyond beer. Expand your horizon and appreciate the good stuff.

low t scores wrote:

Beer lowers testosterone.

That’s the rumor the Catholic Church has perpetuated. And it isn’t the beer that supposedly lowers testosterone. It’s the hops.

wow, congrats on getting nearly all of it wrong yourself.

Beer fight!

Where's Cliff Clavin at? He can settle this.

Rodney King ; can't we all just get along.

MLK ; I have a dream that beer won't be judge by the color of the bottle but the flavor within.

Forrest Gump; did he even drink?