I honestly think that T&F has the potential to be a popular sport. Some of you say that track is inherently boring, but track definitely has its moments. It seems like every meet that I watch there's an unexpected finisher, a toe-to-toe sprint finish, or a really fast time put down. When I watch football though, it seems a lot less action packed as there are so many breaks and advertisements for maybe like 30 minutes of playing, though a lot of it is because a lot of the time I don't understand what's going on. But in track, there were moments like Yuki Kawauchi's Boston win, Donavan Brazier's 1:43, David Rudisha's 800m Record, Wayde Van Niekerk's 400m Record, and most recently Jakob Ingebrigtsen's 3:52 that took my breath away.
Hell, the LetsRun articles have all sorts of interesting stuff with NCAA coverage, doping scandals, etc. I think the real problem with Track and Field is the fact that the athletes themselves don't get enough exposure/recognition and the sport doesn't get the same exposure as sports like football (Yeah, I don't think FloTrack's paywall helps this very much). I feel like a big part of large sports like Football and Basketball is the players getting exposure and recognition like they do in the NBA. Every time there's a new NBA star, the NBA markets them like crazy and creates hype around them, making people go to their games. This happens with a lot of players nearly every season; Derrick Rose, Stephen Curry, Russell Westbrook, Giannis Antetokounmpo. There isn't hype created around the athletes themselves, so most people are indifferent to the race's outcome. There were so many news articles about the stories of Boston marathon athletes after they won, and I feel like a lot of that is why the Boston Marathon got the coverage it did; it had people's stories in there, something to look at and admire. Although making a sport big overnight is pretty much impossible, getting rid of paywalls and showing the athletes' personalities would hugely increase track's marketability.