Sure they are called "guidelines", but we all know what that means when the regulatory nanny State kicks in, especially in places where it controls health care. Particularly if they are NGO-connected, when UN might intervene. The recommendations are part of a "ten point plan" that the WCRF says can help reduce your chances of getting cancer by 40%. #5
“The evidence on processed meat and cancer is clear-cut. The data show that no level of intake can confidently be associated with a lack of risk. Processed meats are often high in salt, which can also increase the risk of high blood pressure and cardiovascular disease”
– Professor Martin Wiseman, World Cancer Research Fund International’s Medical and Scientific Adviser
#7 Don't drink alcohol. For cancer prevention, it’s best not to drink alcohol.
http://www.wcrf.org/dietandcancer