So I'm old and feeble - help me understand: How is Nike's carbon fiber plate considered innovative and game-changing when the technology has been around for literally decades? Is it the positioning? ...the union of a special midsole w/ the plate? ...the tapered tail? People have brought up the Mizuno Wave plates - and they are many and varied. But, decades ago Etonic had the first carbon plate I ever encountered in running shoes - the Etonic Alpha 1. Unfortunately, it never caught on - but, what an amazing fit and response at any sub-7 pace. (I've researched the heck out of that shoe, and can't find proof of its existence anywhere - despite having worn it.) Etonic also used plates in other models. So why is the 4% considered unfair and "shoe doping"? It ain't like it's new technology. We've had plates, gels, hydro-pacs, air, springs, polyurethane, webs, etc. , and the 4% is "unfair"? I don't get it.