rojo wrote:
We've never advertised on letsrun as we aren't selling anything but I'd like to learn.
Perhaps you are unaware that you have lots of really annoying ads on your website? Or maybe you meant "we never advertise for letsrun." But you do. Running in a letsrun singlet is advertising. Giving out free letsrun shirts for contests is advertising. Putting out free youtube videos in content you think people will like even if they don't use your site, and then having a link on the youtube page back to your site is advertising.
rojo wrote:
What's wrong with billboards? I'd love to know what you think is the best form of advertising.
Billboards are expensive and very broad reach. That works fine to advertise certain products: cars, hollywood blockbuster movies, target, etc. Products that are broad reach can benefit from broad reach advertising.
But most companies and products are niche. Letsrun appeals to only people interested in running, and generally more than just a casual interest in running. So targeted advertising is what you would want for a company like that, because your market is small. So the vast majority of people seeing a billboard are not your target audience. But you're still paying for the reach of the billboard even though most of the impressions are useless.
So for a company like letsrun, you would want to do things like... youtube videos of running interviews with a link back to your site, letsrun singlets at races, t-shirt giveaways in an attempt at viral marketing...
As another example, if you had a company selling beer bottle openers, I would want to advertise on beer websites, beer magazines, through promotional giveaways at bars and tasting rooms, using twitter for a social media campaign in conjunction with beer brands, etc.