The way through this is via education about elite sport. Unfortunately, the people and organizations with the capacity (e.g. the resources, the voice) are interested - some deliberately, such as WADA and the IOC, some not so deliberately (god forbid I'd mention names) - in selling a particular version of sport (i.e. 'clean sport) that's pretty radically different than the way sport has always been.
If these people/groups don't acknowledge the history first, and they haven't yet, then they'll never get to the roots of the issue and the sport generally will continue to face the same problems.
As someone who has studied, taught about, and published on elite/high-performance sport for years, it's frustrating to see the same arguments and approaches mentioned again and again when there's very good critical research out there that would at least suggest a new perspective on, if not new approaches to doping. I've mentioned it here many times, I've messaged the Brojos about it, but my posts are routinely deleted and most people continue to parrot the WADA line (kudos to WADA - they're a marketing organization that markets well!).