Some good points in this post worth repeating. I never used to be a fan of HR training, but after seeing the benefit of avoiding injuries the last 5 months I don't go out without it.
The important thing to realise is that if you just start out training and try to stick with low HR at easy runs (like less than 140bpm) the pace just becomes ridiculously slow. It is only after 2 or more months of constant training that it really starts working due to your rest heart rate dropping, and your aerobic system improving. My max HR is about 180 to 185 (based on 39 years old + plus semi tested on hard runs / races), and a rest HR of 52, and I find an ave HR of 150 - 155 to be good for easy runs in coolish weather (fluctuate between 135 on down hills to 170 uphills). Warmer weather it take much more effort to sustain 150 to 155 bpm which can lead to tired legs and niggles developing, so then maybe tone it down to 148 to 150 ave.