Brooks running has inked a deal to be the host sponsor of the Div. I Pre-National and National XC championships.
Brooks running has inked a deal to be the host sponsor of the Div. I Pre-National and National XC championships.
That's good - where did you hear it? What with the Hansen's project and this, Brooks is using their money effectively, don't you think?
Agreed. Brooks rules.
also happy with brooks
Brooks is for sale , it may go before the end of the year.
Huh?
Who is the buyer?
I heard that Saucony was for sale.
This is from Hoover's Online (business information site):
"Countering the usual dash for cash through hype and celebrity sponsorships, Brooks Sports takes a more soleful approach to building its name. The company makes running, cross-training, and walking footwear, apparel, and accessories for men and women; its products are sold by sporting goods retailers and athletic footwear stores in more than 80 countries. After breathlessly trying to keep advertising pace with sprinters such as NIKE, Brooks narrowed its scope by marketing primarily in runners' magazines and sponsoring low-profile but respected members of the running community. Venture capital firm J.H. Whitney & Co. controls the company, which was founded in 1914, and put it up for sale in early September 2004."
I hope it just means the Whitney venture capitalists think they can sell Brooks for more than they paid for it.