not a forward thinker wrote:
buffalo steak runner wrote:
Except Meb never ran in Nikes when he was a Sketchers athlete. Leo has stated he will run in Nikes and Rutt has been running in Saucony spikes. Hoka says their spikes will be ready late this summer, after many major meets.
Leo may help them develop their spikes, but I still think it's a dumb move to pay an athlete to represent your product, then have him race in a competitor's product.
This is actually pretty common. I'm guessing you're not in a high position with a running shoe(or any) company.
Show me examples of how common it is. The only ones I can think of offhand are recent college grads who signed with a different company than their college's sponsor (e.g., a runner from Stanford signing with adidas).
Hoka signed Leo to endorse their product and entice other runners to buy said product. How can he endorse their product when he'll race in another company's product?