The site was described by CNNMoney as offering a "deeply conspiratorial, anti-establishment and pessimistic view of the world." Financial journalists Felix Salmon and Justin Fox have characterized the site as conspiratorial. Fox... termed most of the writing on the website as "half-baked hooey," albeit with some "truth to be gleaned from it." Tim Worstall described the site as a source of hysteria and occasionally misleading information. Bloomberg Markets noted...distrustful of the 'establishment' and almost always bearish, it's known for a pessimistic world view. Posts entitled 'Stocks Are In a Far More Precarious State Than Was Ever Truly Believed Possible' and â€œAmerica's Entitled (And Doomed) Upper Middle Class' are not uncommon."
Economist and New York Times columnist Paul Krugman describes Zero Hedge as a scaremongering outlet that promotes fears of hyperinflation and an "obviously ridiculous" form of "monetary permahawkery." Krugman notes that Bill McBride of Calculated Risk, an economics blog, has treated Zero Hedge with "appropriate contempt."
Lokey, a former paid Zero Hedge writer who left the website in 2016 over disagreements in editorial direction, characterizes the site's political content as "disingenuous," summarizing its political stances as "Russia=good. Obama=idiot. Bashar al-Assad=benevolent leader. John Kerry=dunce. Vladimir Putin=greatest leader in the history of statecraft."
In September 2009, Zero Hedge had begun drawing more traffic than certain financial websites with 333,000 unique visitors a month. According to Quantcast, in 2012 Zero Hedge had a monthly global traffic of 1.8 million people. In 2016 3.3m. Under the name Tyler Durden, Ivandjiiski was interviewed on Bloomberg Radio and Zero Hedge has been quoted in the Columbia Journalism Review.
Dr. Craig Pirrong, Professor at the Bauer College of Business points "I have frequently written that Zero Hedge has the MO of a Soviet agitprop operation, that it reliably peddles Russian propaganda: my first post on this, almost exactly three years ago, noted the parallels between Zero Hedge and Russia Today."