Ghost of Igloi wrote:
"To be sure, GAAP numbers are useful, especially because they provide a uniform way to look at companiesâ€™ financial results. Itâ€™s about comparing apples to apples.
But some investors think little of the GAAP results, since they are backward-looking, while some non-GAAP numbers, such as user or subscriber growth, more clearly point the way to rising revenue and, potentially, profits. Moreover, non-GAAP numbers can fill in gaps missed by the required reporting rules."