I have to do a project for a marketing class on "Product Flops." I want to do one specific to running products and I was wondering if anyone had any good ideas?
My initial thought was to go with the Adidas Project Fusion (w/Polar). Specifically, the Adidas shirt embedded with the polar hear rate monitor. Adidas hasn't scrapped this partnership with Polar yet, but I can't imagine it has been successful.
I'm also thinking Nike+ might be a good one, but again, I'm not sure it can be considered a flop yet.
Does anyone have any good flops?