Opening Running Store - Name Suggestions?

Heel Yes

Sole Source

Playing Footsie

Track, Tar & Trail (Sorry, Concrete Runner)

Patriot Sports

Gear (Something)-- Hey, it works in the Minneapolis metro

"Are You In?"

"Are You In Sports?"

"Are You In Athletics?"

You choose.

TSRP wrote:

First you have to figure out who your target is...If you just want to target the "elite" athlete or serious runner, go for something that targets that...If you want to target a larger market go for something that is a little less defining while still letting runners know it is for them...

In this economy I would go for something that is a little more broad in terms of a name, so as to "attract" walkers all the way to "elite" runners....Try not to be intimidating with the name...

I would also avoid anything with your town name "running company" its been overdone...

In other words, decide if you want to make any money or not. If you decide to target "elite" or serious runners, you'll go broke in a month. They typically don't buy that much stuff, and when they do, they expect a discount/freebe because they think they're fast.

It's the casual runner, back-of-the-packer, and beginner that will keep you in business. This group tends to be upper-middle class, price insensitive, and they buy TONS of gear. Fuel belts, fanny packs, hats, "tech" shirts, night lights, body glide, gus, gels, and on and on.

Question: How do you end up with a small fortune?

Answer: Start with a large fortune and open a running store.

"The slow fat poseur"

That pretty much sums up those who actually buy from running stores.

party mid wrote:

"The slow fat poseur"

That pretty much sums up those who actually buy from running stores.

the "i have money to burn and am really not a runner just a weekend jogger but like to spend 100's of dollars on running equipment even though i'm f***ing fat and suck and think i'm really cool because i run" store

party mid wrote:

"The slow fat poseur"

That pretty much sums up those who actually buy from running stores.

How about "Elite Assholes r Not Us"

How about moving to Milwaukee and opening it and calling it "Run of the Mil"

Or if in Houston it could be called "Track Ho."

Or just name it "Soccer Moms" because when I worked at one that is pretty much all we had come in.

"money down the drain"

"chubby chasers with a stinky foot fetish"

you will see lots of overweight types with stinky feet.

you might also name it

"i don't care about your long run today, shut up and sell"

"Run for the Money, Shoe for the Show"

You'd probably lose $$ with having to always print such a long slogan.

Keep it simple - Endurance Sports.

Cater to runners, swimmers, bikers (just the gear, not necessarily the bikes), and triathletes.

Hobby Lobby

In honor of one of our favorite posters, Mr. Concrete Runner, you should either name it:

The Concrete Runner OR

Keep it on the 'crete

Athletic Support :)

or

Cheetah Sports

Anti-Lope

Get Smart Sports

In Soles

Sole Survivor.

(Think Rocky theme song.)

SarcasmKing wrote:

party mid wrote:

"The slow fat poseur"

That pretty much sums up those who actually buy from running stores.

the "i have money to burn and am really not a runner just a weekend jogger but like to spend 100's of dollars on running equipment even though i'm f***ing fat and suck and think i'm really cool because i run" store

in that case we can just call letsrun.com the "i have time to burn and am really not a runner just a weekend jogger but i like to spend 100 percent of my time online criticizing people who put in the effort to run and follow the sport and i think im really cool because i hide behind a computer screen"

just a thought

The Store for Runners.

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