"Runners. Yeah, We're Different." Adidas Ads - survey

Didn't someone do this same project a while back?

txRUNNERgirl wrote:

Aren't you supposed to be reviewing a book for the wejo? Where is your review? Stop posting and start reading.

1) Yes.

2) Naked guy (#1) because I like naked guys.

3) Chick squeezing out a deuce (#4) because of the smell.

4) No.

5) Maybe.

6) Blue.

7) The Beatles' White Album

8) The Supernova Classic is the best shoe I've ever worn. I have worn at least twenty pairs over the years. I have also never heard of adidas running shoes.

9) Semi-amateur.

10) 99 years old / Transgendered

1. No

2. #2 and #9.

3. #1 and #4 because they're just gross. #11 because it's the only one that seems a little outlandish.

4. Yes. Adidas logo and shoe sign-off are prominent.

5. Yes. I've done most of them.

6. Only because I've done them before. To the lay person, some of them would be repulsive, others just odd.

7. Yes. Pretty much all of them except the guy stretching at the bank.

8. They are okay. I'm a Brooks man myself.

9. Recreational, college student, 70 mpw average.

10. 20, male.

1. No

2. #2 and #9.

3. #1 and #4 because they're just gross. #11 because it's the only one that seems a little outlandish.

4. Yes. Adidas logo and shoe sign-off are prominent.

5. Yes. I've done most of them.

6. Only because I've done them before. To the lay person, some of them would be repulsive, others just odd.

7. Yes. Pretty much all of them except the guy stretching at the bank.

8. They are okay. I'm a Brooks man myself.

9. Recreational, college student, 70 mpw average.

10. 20, male.

[quote]txRUNNERgirl wrote:

1) Yes, not in the ad form though, mainly on the internets.

2) #6 just funny looking at the lady like WOW

3) #1/#4 - doesn't really make me wanna run out and buy some adidas shoes.

4) yes

5) sure

6) some of them

7) sure

8) I don't like them, I prefer asics.

9) post-college

10) 23/M

1) Have you seen any of these ads before? (They ran in '99/'00)

Yes

2) Which ad(s) is/are your MOST favorite(s) and why?

11) I feel like an ass because I stretch in the hall/classroom during break all the time.

3) Which as(s) is/are your LEAST favorite(s) and why?

3) The add makes runners look stupid based on their facial expressions

4) Could you easily tell what the product is?

No

5) Can you relate to the ads?

Yes

6) Do you think the ads are funny?

yes

7) Can you relate to any of the situations portrayed in the ads?

Yes--Same as question 5

8) How do you feel about Adidas running shoes?

Neutral

9) Describe what kind of runner you are (high school, college, recreational, elite, etc.)

Post-collegiate elite wanna be

10) What is your age and gender?

23 Male

1-Yes, remember them well.

2- 4&9 I'm always wizzing by trees. It's Cool running by cars and buses in traffic, or bikes and seeing peoples reaction.

3- 11 is by far the worst. That's a sign of someone who just started running, or a complete tool.

4.Yes

5.Yes, I've done all of them but the last one where the tool is stretching.

6. As a runner they are kind of a truthful humor.

7.All of them

8.Too narrow for my foot.

9.Recreational

10. 47 male

Can you name the elite runners featured in those ads? Some of the ads contain some of the U.S.'s best runners.

Bookmeister wrote:

txRUNNERgirl wrote:

Aren't you supposed to be reviewing a book for the wejo? Where is your review? Stop posting and start reading.

I finished it yesterday (I only got the book a couple of weeks ago). I'll send the wejo my review as soon as I have time to write it, but this and next week I'm very busy with final exams/projects...like this.

Yes

4: my HS team enjoyed it. trails reminded me of where we trained.

5: it's a turn on: an active wife

9: i'm from the Bay Area, and i had similar experiences. pretty sure i raced the guy in the ad too.

1: inappropriate.

pretty much. they're selling a running image.

yes.

sure.

yes.

don't like them, too stiff, and seem more "gimmicky" than functional.

Post-collegiate. not "elite" but i'm quick (sub 15 5k).

Male, 26

1) Yes

2) I don't know

3) Ditto

4) Yes

5) Yes

6) Yes

7) Yes

8) they suck, I like brooks

9) Recreational

10) M 27

this doesn't help your project at all but wasn't there an ad with a guy in a corporate elevator looking all wet and wrecked?

that was my favorite. otherwise

1)yes

2)7 it so unuiversal for runners, but totally against social norms

3)1 its a little bit much, it would have been even more funny if he was wearing muddy undies.

4)yes easy.

5)yes

6)yes

7)yes

8) Not a fan of addidas shoes, they don't fit me. I did have a good pair of spikes in hs. techstar ld I believe.

9)retireddue to injury, used to be sub elitish

10 male 31

amsjd wrote:

Didn't someone do this same project a while back?

Yeah, someone from Arizona I believe did this same survey for a class project. What is this, extra credit?

here is the other one, and I found yet another from a person in Finland in the archives.

http://www.letsrun.com/forum/flat_read.php?board=1&id=2445922&thread=2445922

I know someone else (grad student I think) did a more in-depth project over them. If you notice, I posted on that thread. I also took their survey. I had already planned to use these ads.

1. Yes

2. Todd Williams changing in public after a trail run. I like how the ads show that typically unusual behavior (snot rockets, stretching in line, changing in public)are pretty universal practices among runners.

3. I like them all.

4. Seems that it is more about the brand and less about the product. The product should be pictured larger if the focus is intended to be the product.

5. Yes

6. Very much so.

7. Yes

8. They have improved dramatically. I really like the adizero and Supernova lines.

9. recreational

10. 30 years of age, Male

1- Yes, I loved them when they first appeared.

2- The bandaid on the nips was my favorite. I also liked the running mom, running by the cable car and the Vaseline couple. I liked the first I mentioned because of the positive absolute necessity to use bandaids. I also love the look on women’s faces when I explain WHY I am wearing them!!! The others capture an essence of running. The Vaseline I think also hits a core running principle.

3- I didn’t like the nude dude and the snot shot. I can’t imagine a runner or not being so nonchalant at being caught in the buff. Like the nude dude, the snot guy is laugh out loud to me as a runner, but not as a crossover. I may have liked it more if the face of the person watching in horror were fully visible. I guess my age shows, but a bit more subtlety may have improved the concept.

4- The nipple shot was the first I saw. I remember raving and finding the adidas logo to say “brilliant.” I think the others are also clear, but I know the logo.

5- I could relate to most of them, including the one’s I said I didn’t like. Again, I am a hard core runner, so I may have been the audience. I’m just not sure how the cross over person would respond.

6- The one’s attempting to be funny work for the most part. I don’t think the mom, streetcar and a couple of others are shooting for humor as say, the peeing girl.

7- I think I answered a def on this one.

8- I don’t currently own adidas. I go through shoes often enough and will buy supernova’s if I can get a good price.

9- Been running about 35 years. Averaged over 45/week in ’07. No one ever puts a category for shuffler in these running types question. Broke 19 only twice last year for 5k but not 40 for 10k. Requalified for Boston again last week.

10- Male 52

Good luck with your paper.

XMan-0-war wrote:

Can you name the elite runners featured in those ads? Some of the ads contain some of the U.S.'s best runners.

Who are they? I recognize them, but can't remember names. I didn't follow running in the '90s, although I do remember seeing these ads when they came out (before I started running).