There's now a negative drop shoe designed to get you to run on forefoot

Old school hoopers, remember these?

Hi. We mentioned that in the last few decades there has been "no real innovation in footwear design and engineering", because most of the innovation had been done by chemical materials engineering industry, such as BASF making the Adidas Boost foam and Arkema making Nike's ZoomX Pebax foam. Carbon plates in shoes have been around for decades. But our design by introducing a thicker forefoot cushioning parallel to the ball of the foot and starting just in front of the arch of the foot has never been done before. Also, unlike the Earth shoes from the 70's, our forefoot cushioning does not continuously increase to keep the entire foot slanted, instead in our Muscle Runners the forefoot cushioning is at its maximum height just around the ball of the foot and gradually decreases through a toe-spring that curved the toes upward and forefoot rocker that enables a smooth roll-off, which the Earth shoes were and are completely incapable of facilitating. The Muscle Runners are accompanied by the "fascia crusher" massage roller for rolling sore calf muscles including the Soleus muscle (lower calf) around the Achilles tendon for preparation and recovery from running with the Muscle Runners. The Muscle Runners are muscle and joint strengthening running shoes and should be eased into and not intended to replace your current running shoes overnight. Strengthening the calves always carries the risk of Achilles tendonitis, therefore running in the Muscle Runners must be accompanied with regular calf exercises, such as calf raises. Mid-foot and forefoot running is the preferred form of running for most runners, and we're here to make that possible. Please feel free to send us an email with your questions. Thank you for staying curious! mailto: