This has all of the hallmarks of both pseudoscience and a sales pitch. In none of arnarpeturs numerous posts does he provide any data, or numbers of any type. To say that you can "define endurance" at all is a known black hole, as the number of variables in human activity beyond ~1hour is far too high to have any reasonable standard.
For the first time in history it is now possible to accurately measure Endurance on a scale from 0-100% and predict race times over all distances based on heart rate data from a simple easy run. This is possible because of a recent patented breakthrough in human physiology.
The paragraph really really throws it. let me rephrase it: "For the low low price of $19.99 you too can learn your race times with nothing harder than an easy run!" What's the difference between an easy run, a recovery run, and an aerobic run? I know plenty of people who call runs at each level "easy".
Furthermore, you state that VO2max, lactate threshold, and fat burning ability are used to define endurance. I fundamentally disagree with that statement, as efficiency and caloric capacity are omitted, but that is beside the point. Your conclusion that heart rate is a catch all for these inputs alone is an easily disprovable statement. If I were to add an input such as caffeine, heat, dehydration, or fatigue, would my heart rate not be demonstrably different at a given pace, regardless of VO2max, lactate threshold or fat burn ability?
Lastly, your email domain of gmail.com and emoji usage suggest that the efforts are more sales and less scientific. Should you ever read scientific papers, they almost always remove pronoun identifiers. That is to say, you wouldn't read
"More information will be available soon but right now we are looking for heart rate data during extreme events to solidify our findings even further."
But instead would likely read:
"More information will be released, currently heart rate data during extreme events is being analyzed to solidify findings."