When will Adidas kill boost

Adidas is a terribly run company. They were moribund before Boost became the Golden Goose and now they have killed that goose. They've begun their descent back to pre-Boost, which is to say they'll join Puma as one of the great has-beens in the history of shoe/apparel companies.

WhyRegisterHere? wrote:

Adidas is a terribly run company. They were moribund before Boost became the Golden Goose and now they have killed that goose. They've begun their descent back to pre-Boost, which is to say they'll join Puma as one of the great has-beens in the history of shoe/apparel companies.

world records were set in the adios and other adizero shoes preboost. They were still #2 behind nike then, hardly a terrible company.

i don't think you know what a cash cow is. 10,000 runners buy a $125 shoe is not a cash cow.

don't they have those sleezy yeezy things?

I have no flucking clue what a yeezy is or why someone would want one but a google search says it made $1.3B in 2019. That's a cash cow.

Adidas is probably the most popular football (soccer) brand worldwide and it much more popular for athletic clothing than Nike is in Europe.

Adidas ultra boost is the only shoe for people with stuffed achilles tendons. No heel counter.

Adizero : Boston 9, Adios 5, Pro, Takumi Sen 6

Training: Solar Glide 3, Solar Boost 19, Speedfactory shoes.

Recovery: Ultra Boost 19 variants.

Spikes with boost: Adizero Avanti, Adizero MD.

Garbage line up? Did Nike pay you for this thread? Do you even run? Adidas is a staple of performance and has been and will always be a reference brand for running, specially in Europe. Come on... Many track and field athletes like myself need traditional racing flats and are not blinded by the hype. You know how many millions go into research at Adidas facilities?

CoachJSforPrez2020 wrote:

So how long before Adidas admits that 90% of their shoes are garbage for running and revamps their designs from the ground up. Boost foam became old news years ago and while every other company has put out substantial updates Adidas is stuck in the 2000s. Their only decent options, the Boston and adios can no longer compete with other trainers on the market. Time to scrap the whole Boost project and redesign. It’s either that or fully commit to just being a casual line.

Just to name one... Takumi Sen is gives any clown shoes a run for their money on track and on the road at any distance up to 10k any day....

Pandemonium135 wrote:

Adizero : Boston 9, Adios 5, Pro, Takumi Sen 6

Training: Solar Glide 3, Solar Boost 19, Speedfactory shoes.

Recovery: Ultra Boost 19 variants.

Spikes with boost: Adizero Avanti, Adizero MD.

Garbage line up? Did Nike pay you for this thread? Do you even run? Adidas is a staple of performance and has been and will always be a reference brand for running, specially in Europe. Come on... Many track and field athletes like myself need traditional racing flats and are not blinded by the hype. You know how many millions go into research at Adidas facilities?

Those are a decent shoe lineup but my interest has cooled from Adidas particularly because I find most of those shoes too heavy and structured for daily training and the Adizero line too heavy for faster stuff, compared to the alternatives. Plus, all the shoes have a 10mm drop or so, and I find that my feet don't agree with that steep of a drop.

there is no shoe or shoe brand that works for everyone

now repeat after me. there is no shoe or shoe brand that works for everyone

Adidas is a good brand mate. The boost line is way too expensive I agree. But companies generally never go back on their models.

I had both the hagio and hagio2 and they were amazing. I still have an adios boost model that I bought 5 years ago. Apart from the mesh the boost material is still in very good shape. Even the continental rubber is still in decent condition.

The ultraboost line is very expensive for me around 180€/200$. Takumi Sen looks sharp too.

The only way to find the old adizero line before the boost took care of the market is to find them in outlet stores or ebay resellers. Stock up on them because they will not be produced again.

What are you all missing here?

Adidas doesn't give a sh*t about their running line for runners

99.8% of their sales come from two sources:

Casual (aka Lifestyle) wearers and football (soccer)

You think all those people buying Boost shoes and/or adidas apparel are buying it to run in? Ha. They are buying it because they think it LOOKS cool due to their social media influence being absolutely phenomenal.

People need to understand that real running shoes and apparel are a single digit slice of the overall sales pie. "Athleisure" is the real money maker. The high end running, basketball, and soccer products are just halo items for new technologies to get folks interested in the brand.

Think of it like auto manufacturers. They each make a super car with a six figure price point that looks great in ads and showcases the very best engineering. That attracts customers to the showroom to look at the affordable models.

I buy my own shoes so I'm a fan of the boost durability. At 1,000 miles my Bostons are just getting broken in. The cushioning is also better in the cold ( - 0, F) than any shoe I've owned.

Wow, this thread clustered all of the Adidas honks in one place.

Boost was a game changer. That was a LONG time ago now. Every shoe company has surpassed them in terms of 'super foam' midsoles that are light, cushioning and responsive. All the while, Adidas has been content to sit on their hands.

Their shoes tend to be poorly structured and the reviews that can be found tend to reflect that. Weirdly, Reebok, which is owned by Adidas, has innovated more in the running category than the mother ship over the last few years.

Not a fan, and I've tried quite a few of their models and was a HUGE lover of the original Energy Boost models. What have they done since then except to wreck that line and wreck their other training mainstay?

Kvothe wrote:

world records were set in the adios and other adizero shoes preboost. They were still #2 behind nike then, hardly a terrible company.

Yeah, I don't get that. People act like running is suddenly a different activity than it was ten years ago. A dude ran 2:02 for the marathon six years ago in adidas. It's still the same sport, they're still good shoes.

In this Snapchat/Instagram era, people think that because they're not new and don't look as cool online, they're not "fast". Nonsense.

Still good to innovate. I think what people are getting at is that Boost while it was great originally is heavy compared to other midsole materials that other companys are now using. To keep up adidas needs some innovation. Pumping out slightly different shoes with the same materials every year is not innovating anything.

Meh. I keep coming back to the Adios because I love running in them. Great shoe, in my opinion, and they last forever. Of course, the fact that I can always find them on clearance for around $50 can't be a good sign for their future.

I still like boost but I get what OP is saying. It's been more or less the same product for years while others have taken big steps forward.

I like Adidas' lane right now. You can get Bostons for 50-60 bucks. Splurge on the super-shoes (for races) and use them rarely. It's OK to have a heavier, workout-suited shoe when you're not chasing times. When it comes to super-shoes they're behind but they still have a top-level flat (Takumi Sen) and it's been well-covered here that there's plenty of options for super-shoes (Endorphin, Next%, Hyperion et al.).