I did some calculations on a variety of segments, and found out that only around 10% of users on Strava are female. This doesn't make any sense, since recent marathon statistics show a 60% male 40% female ratio, and in some age groups like high school and college cross country and track it's even closer to a 50/50 split. Local running clubs also seem to attract more and more female runners.
Furthermore, female runners are VERY active on Instagram, another social platform.
So, why are so few woman on Strava? Don't they like to find better running routes? Don't they like to see what their friends are doing and motivate them?Are they not able to understand the numbers (like mile splits or KM splits, average paces or heart rates) as well as males do? Or simply not interested? Do they feel they are slow and don't want to be embarrassed? Most females on Strava seem to be pros. Or do they just not know of Strava and never heard of it?
I wanna know why:
1) There are so few women on Strava
2) They seem to prefer to use Instagram as social network, even tho Strava is way more running-specific