The beginnig of the end for Nike: Nike celebrating slow, hobby joggers finishing a marathon

Nike is the Sony of athletic gear

How many hobby joggers with money to burn for their fun-run?? Lots.

How many dedicated runners with money to burn? Not many.

Show me the money.

get out of the little world you live in, OPthat ad was absolutely brilliant from a business POVit was beautiful from a human POVNike will never not be the #1 brand.

shoe expert wrote:

Not what you'd expect from the company that used to call the silver medallist the first loser.

https://www.youtube.com/watch?t=57&v=OxunzQQNgQM

It's official. Under Armour will be the #1 brand in this country in 2025.

Let's face it: most of their customers are not champions, not even mediocre runners.

They were the first to promote the illusion that if you wear the shoes of a champion you will be champion too.

Nike is petting people's ego. Wearing a shoe promoted by a famous person entitles you to go on the street to say "hey, me and that champion are in the same league".

But that champion was paid to wear something what every fat guy will wear, while you are paying the shoes.

I didn't mean "you" literally, I guess you figure it out.

Wall St. would beg to differ

http://sportsonesource.com/news/article_home.asp?Prod=1&section=4&id=57659

Nike also didn't market to women back in the day. They've been expanding their market. If you think they're done for, you should check their stock price and see how investors completely disagree with you.

Nike would be much closer to the end if they restricted their market to people who really believed silver medallists were the first losers and ignored the slow hobby joggers finishing a marathon or even a 5 km.

Nike shares exceed expectations. Further growth expected. Nike is the King of the industry.

OP if you read the comments on the YouTube video you will see that the ad was extremely popular with it's target audience, which is hobby joggers or even wanna-be hobby joggers.

Not that I don't agree with you that it's sad and deserves to be torn apart by serious runners on LetsRun. But in the real world it hit it's mark perfectly.

Running isn't what it used to be.

It's a brilliant ad. It is a variation of the iconic "Just Do It" campaign. It has heart.

I own about 20 shares of Nike. Always does well. Even if their ads suck.

I don't run in Nikes though. I run in Brooks and Hoka

Here's the Nike hobby jogger y2k ad.

It's quite funny.

[like]https://www.youtube.com/watch?v=WhF7dQl4Ico

Any jogger can be a badass.

Learn to spell. Also, it's moronic to hate people who do not run fast.

Why the hate on "slow, hobby joggers"?

To Kipchoge and co 2.15 is slow and few 2.15+ are making much money.

Or is is 2.30? Maybe 3 hours? At what point does a marathoner become a serious, fast finisher?

We are all running. Enjoy the run.

Franklin Pierce FTW ha wrote:

I don't run in Nikes though. I run in Brooks and Hoka

Ironically, outside of a running specialty store, Nikes are for people who don't know anything about running, and Brooks and Hokas are brands for 'real runners.' But diving further in, once you're in a run specialty the Brooks and Hokas get sold off to people who are also buying water belts for their 5ks and are rushing in to buy their 13.1 stickers after a race, while Nike seems more popular among the runners gunning for faster PRs and age group spots (better flats, better racing kit, etc.).

I also think it's ironic that both sides of this spectrum are driven by ego. The hobby joggers are driven by ego in that they want to feel like the faster runners; they think that if they buy the gear and post enough selfies demonstrating their presence on the course, they will be perceived in a hardcore way. The faster runners are driven by ego insofar as they want to feel like they're in a class above the hobby joggers, even though this really is a hobby for all of us.

The hobby joggers want to be something they're not, and the faster runners want to feel superior.

shoe expert wrote:

Not what you'd expect from the company that used to call the silver medallist the first loser.

https://www.youtube.com/watch?t=57&v=OxunzQQNgQM

It's official. Under Armour will be the #1 brand in this country in 2025.

I couldn't access the video for some reason, but for the life of me can't understand why anyone would be annoyed by it. Many slow runners are very excited and celebratory about finishing a marathon.

So you really believe its inappropriate for them to feel that way?

Interesting.

Pop_pop!_v2.1 wrote:

How many hobby joggers with money to burn for their fun-run?? Lots.

How many dedicated runners with money to burn? Not many.

Show me the money.

exactly

I want to punch that face. Is that too extreme of a response to an ad? Should I seek counselling?

themanontherun wrote:

...both sides of this spectrum are driven by ego. The hobby joggers are driven by ego in that they want to feel like the faster runners; they think that if they buy the gear and post enough selfies demonstrating their presence on the course, they will be perceived in a hardcore way. The faster runners are driven by ego insofar as they want to feel like they're in a class above the hobby joggers, even though this really is a hobby for all of us.

The hobby joggers want to be something they're not, and the faster runners want to feel superior.

Post of the year.

Seriously, this describes everyone (save for the professionals).

Thank you for having the gumption to say this. It's about time someone was brutally honest on these boards. I raise my beer to you, sir!