Yea, agree women do spend more on fashion etc..
Thing is, they are often times spending their hubbies hard earned money. Drop the kids at school in their Tahoe and then go to Yoga, after that to Starbucks to talk about the latest fashion with the other women and then off to shop before lunch at the country club.
Yes, someone please explain what is sexist about this? Is this not a free country? Can't we hire who we want to hire?
I understand a lot of your conservatives are butt hurt about liberals trying to force gender equality down everyones throats but at the end of the day...An organization can hire who they want. Simple really.
rojo wrote:
HOOWIE wrote:
Who cares. 0/10
I care about the overall numbers and have compiled them for both sexes. I guess I'm thankful for the OP for letting me find out about this article.
Nike 124
adidas 53
Hoka 30
Brooks 26
New Balance 21
Saucony 6
Asics 7
Puma 3
Under Armour 2
Reebok 2
The truth is sponsored athletes in T & F have little impact on sales of shoes.
Companies take great pride in rosters and they make nice social media posts. Truth is a store shoe buyer is looking at the shoe and its features, not the athletes roster.
Consumers don't come in and say I have to have this athletes shoe. They explain what they have been wearing , problems they need solved with a new shoe. Sales person works to get them what they need. Same as an online purchase, info is broken down as to help steer consumer into right product.
Brand awareness is another component, mature brands already have it, up and coming brands like a Hoka benefitted from athletes bringing awareness to the brand, now its past that.
Brand credibility, ok some merit derived from athletes on high performance products, spikes and racing flats.
If all brands dropped all athletes today, do you think they the brands would all collapse and the athletic shoe market would come to an end, no of course not.
Brands sponsoring athletes is a nice thing to give back to the sport, it's a charity of sorts.
HOOWIE wrote:
I understand a lot of your conservatives are butt hurt about liberals trying to force gender equality down everyones throats but at the end of the day...An organization can hire who they want. Simple really.
Exactly. Isn't that the whole "let the market decide" logic?
Don’t even begin to look at race.
Any non-whites at NB, Asics or Reebok?
It’s hard for a brother out here!
Poor investment's wrote:
[quote]rojo wrote:
[quote]HOOWIE wrote:
The truth is sponsored athletes in T & F have little impact on sales of shoes.
Companies take great pride in rosters and they make nice social media posts. Truth is a store shoe buyer is looking at the shoe and its features, not the athletes roster.
Consumers don't come in and say I have to have this athletes shoe. They explain what they have been wearing , problems they need solved with a new shoe. Sales person works to get them what they need. Same as an online purchase, info is broken down as to help steer consumer into right product.
Brand awareness is another component, mature brands already have it, up and coming brands like a Hoka benefitted from athletes bringing awareness to the brand, now its past that.
Brand credibility, ok some merit derived from athletes on high performance products, spikes and racing flats.
If all brands dropped all athletes today, do you think they the brands would all collapse and the athletic shoe market would come to an end, no of course not.
Brands sponsoring athletes is a nice thing to give back to the sport, it's a charity of sorts.
Um, this might be true in running because of the lack of personalities we have in the sport.
But, I know my son wanted KG's basketball shoes, before that it was Lebron's shoes. And just take a look at Jordan's, still going strong.
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